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Old 04-03-2013, 02:28 PM   #61
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The obvious solution is more homebrew.
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Old 04-03-2013, 02:36 PM   #62
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I thought it was horrible. No flavor,body. Tasted to me like corn water with vodka in it. Id take a home brewed Pale ale,apa or ipa any day. I do have a choice of local brews but your going to pay for them.

Maybe they are reverse markiting it ? Maybe they know its awful and made it to look like a craft brew ? That way when a BMC drinker tries it "thinking there drinking a craft beer" and sees how horrible it is and go's back to there Bud light ?


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Old 04-03-2013, 04:55 PM   #63
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Maybe they are reverse markiting it ? Maybe they know its awful and made it to look like a craft brew ? That way when a BMC drinker tries it "thinking there drinking a craft beer" and sees how horrible it is and go's back to there Bud light ?
Deviously brilliant...
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Old 04-03-2013, 05:00 PM   #64
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http://www.homebrewtalk.com/f5/third-shift-384337/

I posted about this beer months ago and my thread got almost 300 views but never the first reply!! ...I'm jelly
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Old 04-15-2013, 07:07 AM   #65
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I got punked. Went to the store to pick up anything BUT Bud or Coors and got something full of deceit. And yes after home brewing and trying this, I was offended by the label.
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Old 05-16-2013, 07:14 PM   #66
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I like Third Shift. I don't care if its a Miller Coors project personally.
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Old 05-16-2013, 07:17 PM   #67
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Let's be clear, we are not the market for these 'craft' beers. BMC does not believe for a second that we're going to put down our Sierra Nevada and pick up a Third Shift. I think the market for this (these) beer (beers) are the regular BMC drinkers who are 'craft curious'.

The 'craft curious' have heard the talk and are wondering what all the fuss is about. They'd like to try this 'gourmet beer' for themselves, but they are not going to spend $10.49 on a four pack. Here's a beer that's 'crafty' and accessible at $7 a sixer.

If they do try it, they won't find it so different from their BMC stand-by (again, accessible) - just a little more flavor and character. If they like it, they now have a 'crafty' beer they can buy for special occasions and social situations.

BMC is setting up a firewall for the flight of fizzy yellow drinkers. Pretty crafty of them - they get to recapture some of their lost market and get paid a little more in the process.

BMC may also be evolving in response to the success of craft beer. Let's assume that they recognize that the beer drinking palate is becoming more sophisticated. They want to respond to beer drinkers change in taste, but they can't risk messing with the beers that are their bread and butter. So they create a new brand that meets the needs of 'new' drinkers. That's just good business.

None of it necessarily means they are trying to trick true craft beer lovers into buying Bud.
Good post and I agree.
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Old 05-16-2013, 07:34 PM   #68
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Quote:
Originally Posted by BxBrewer View Post
I thought it was horrible. No flavor,body. Tasted to me like corn water with vodka in it. Id take a home brewed Pale ale,apa or ipa any day. I do have a choice of local brews but your going to pay for them.
I would take it one step farther and say I'd take a Budweiser original over it. I bought one bottle of it just a day or so ago. Looks like BlueMoon is still my goto Miller/Coors beverage.
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Old 05-17-2013, 01:45 AM   #69
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Beers are like women. Blondes, gingers, brunettes....high maintenance, low maintenance. They all advertise differently. Yet what matters is inside. Sometimes you get what you pay for. Sometimes you don't. Either way, somehow neither of us ever stopped at one. Variety is what gives life flavor and clothes don't make the man.

This has been an HBT public service announcement.
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Old 05-17-2013, 01:47 AM   #70
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Quote:
Originally Posted by SmokeNbrew View Post
Beers are like women. Blondes, gingers, brunettes....high maintenance, low maintenance. They all advertise differently. Yet what matters is inside. Sometimes you get what you pay for. Sometimes you don't. Either way, somehow neither of us ever stopped at one. Variety is what gives life flavor and clothes don't make the man.

This has been an HBT public service announcement.
That's real deep, beautiful :')


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