I think Belgium is an interesting story. They make beers that us Americans dream of and drool over- Westvleteren 12 sold for $80 a six pack when sold here!
Yet, in Belgium most beer drinkers are simple lager drinkers. Not that I don't like lager, I love lagers, but compared to Westlveteren or Duvel or any of the great Belgians they "pale" in comparison.
Lagers dominate the globe. European lagers are better than American lagers, in large part- and lagers don't ship very well at all.
We who enjoy DIPAs, while a growing minority, are still a tiny portion of the global market.
I wonder how well a DIPA travels, wasn't super hoppy beer originally designed to overcome the challenges of transportation?
I believe as more Europeans try American crafts, the demand will grow in the long term.
I think there will also be massive consolidations at the high volume level of the craft industry. It will be a fascinating development.
Give a man a beer, waste an hour. Teach a man to brew, and waste a lifetime! Bill Owen quote
Why does Happy Hour limit happiness to 1/24 of the day?