Will America's beer reputation ever improve? - Home Brew Forums
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Old 03-24-2013, 01:18 PM   #1
iamwhatiseem
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I ran across a study by Harvard that stated America imports 40% of the world beer market. That is larger than the next 8 top beer importing countries combined.
YET - we only export just over 3% of the world market.
Holy Cow.
Now certainly America deserves it's lousy reputation of beer making. Clearly.
However there are amazing brews made in this country - in fact any "top 100" beers in the world list will include dozens of American beers. But we are not selling any of it outside of this country.
So the question is - is it possible for America's beer clout to rise above the corporate low quality crap-beer that others know us for?

 
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Old 03-24-2013, 01:27 PM   #2
cooldood
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It will take sometime but yes.
The reason I believe it will take a long time is production capacity.
As Americans warm up to "good" beer the domestic market will continue to grow and demand will be greater than supply. Until supply exceeds the domestic demand there is no reason for a company to take on the extra cost of exporting there beer.

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Old 03-24-2013, 01:38 PM   #3
Gixxer
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Don't see this as a troll post, just an honest opinion. I think the reason why our export numbers are so low is because practically *all* of Europe makes better beer than what the big American breweries put out. Not many countries want to import something that could be seen as inferior compared to other breweries in Europe who they would rather do business with.

Also, I believe it is going to take an insanely long amount of time for craft breweries to get big enough (and smart enough) to export without running into probs with producing enough of that great craft beer without taking shortcuts to save money, change the recipe, whatever for the sake of money.

DISCLAIMER... All of those opinions are purely uneducated based on my limited knowledge of semi professional beer drinking. Nothing more.
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Old 03-24-2013, 01:40 PM   #4
moscoeb
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Wait! I thought we already exported everything other than BMC, because I have to pay export prices whenever I order anything else from a bar or restaurant!!

 
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Old 03-24-2013, 01:43 PM   #5
Hammy71
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I think it's happening already. If not the brews themselves but the styles. Just had a couple Norwegian beers that bragged they used Centennial for hopping. Tasted like an American Pale ale. Isn't Stone opening a brewery in Europe in the near future? The market is there, just getting it across the pond I guess is the issue. The big breweries that can afford the infrastructure to ship beer over seas sell crap that other countries don't want. It's happening, but like stated above, it'll take a while.

 
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Old 03-24-2013, 01:46 PM   #6
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Quote:
Originally Posted by moscoeb View Post
Wait! I thought we already exported everything other than BMC, because I have to pay export prices whenever I order anything else from a bar or restaurant!!
I always find it kind of funny that Leinenkuegels and other larger "craft" brews are always stocked with either the imports or with the other craft brews.

The good news is more and more liquor stores that I have been to have had an actual craft beer section instead of just stocking them with the imports.
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Old 03-24-2013, 02:05 PM   #7
mysteryshrimp
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It is already improving, especially in England and Australia. I was reading an article a about a year ago (can't find it now) that said that American micros are hard to find but sought after in the UK, Stone was looking into building a brewery in England. While looking for that, I happened upon this:

http://blog.stonebrew.com/index.php/...-uk-wait-what/
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Old 03-24-2013, 02:07 PM   #8
iamwhatiseem
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Quote:
Originally Posted by Gixxer View Post
Don't see this as a troll post, just an honest opinion. I think the reason why our export numbers are so low is because practically *all* of Europe makes better beer than what the big American breweries put out. Not many countries want to import something that could be seen as inferior compared to other breweries in Europe who they would rather do business with.

Also, I believe it is going to take an insanely long amount of time for craft breweries to get big enough (and smart enough) to export without running into probs with producing enough of that great craft beer without taking shortcuts to save money, change the recipe, whatever for the sake of money.

DISCLAIMER... All of those opinions are purely uneducated based on my limited knowledge of semi professional beer drinking. Nothing more.
I kind of see the opposite happening.
InBev and other conglomerates have bought up some of the even oldest breweries in Europe.
Grolsch is a perfect example. A 400 year-old brewer that was purchased in 2008, and has exchanged hands several times and now AmBev. Grolsch has become damn close to the quality of Budweiser today.
I think in Europe we are seeing the opposite transition of what is happening in America. The "old greats" are being "corporatised" and corners are being cut. While in America, craft brews are moving off the shelf.

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Old 03-24-2013, 02:17 PM   #9
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I agree with the above post. It's a similar story to what is happening in British/American comedy. In Britain we often fondly look back over the previous decades and arrogantly assume that ours is superior to what America produces. But once you start exploring the quality and range of American comedy (or beer), you realise that we've been complacently standing by whilst it has become bland and stale.

I suspect there will be a surge in American imports here in the coming years. I've started to see more quality American beers in specialist bars and pubs.

 
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Old 03-24-2013, 03:27 PM   #10
mysteryshrimp
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Quote:
Originally Posted by Tedson View Post
I agree with the above post. It's a similar story to what is happening in British/American comedy. In Britain we often fondly look back over the previous decades and arrogantly assume that ours is superior to what America produces. But once you start exploring the quality and range of American comedy (or beer), you realise that we've been complacently standing by whilst it has become bland and stale.

I suspect there will be a surge in American imports here in the coming years. I've started to see more quality American beers in specialist bars and pubs.


Oh, stop it. Mitchell and Webb is better than Saturday Night Live. Top Gear UK is leaps and bounds ahead of any other car show in the world. Graham Norton kicks Letterman/Leno's arse. QI might be my favorite thing on television. Besides Doctor Who, that is. My entire family is obsessed with Downton.

We may have caught up in sitcoms. We have some truly great thriller-dramas (Walking Dead, Homeland, etc). We have a long way to go with everything else.
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