Roaring Bull Brewing Co. - I was born, raised, and still reside in the small town of Millersburg, PA. This town, or rather, village has population approximatley 3k or so, 0 redlights, etc.
The only thing the town is known for is the 150-200 year old ferry-boat(s) that cross the Susquehanna river in summer. They leave the shore of our town (Dauphin county) and drop off people and maybe 2-3 cars or cycles in Perry county on the opposite side of the river. The most famous ferry boat and the one still running today is the old wooden, maroon "Roaring Bull V". The brewery name plays on the name of this ferry boat, although my logo (in process with billpa right now - I'm so anxious!!) will feature a more 'animalistic' roaring bull figure, as opposed to a boring old boat.
What's also nice is that the town's motto/slogan is "small-town perfection", so I can also have my brewery's motto play on these same words... e.g. craft-brewed with small-town perfection (etc.)
I'll post pics of the amazing logo and label design bill has in process once we are 100% complete with the process. Should be by weeks-end!!
EDIT: For pics of the logo and labels: http://www.homebrewtalk.com/showthread.php?t=41296