It's all about marketing & giving the hopheads something to drink with their fruitcake. I'll stick with the winter warmers, like Widmer's Snowplow and Black Panther Imperial Stout.
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"
"I would like to die on Mars, just not on impact." Elon Musk