My son brought some home late last month for a gift to his brother and me. Totally great business model. Create a demand based on lack of availability.. read Pliny the Younger..
He had to make an appointment with the abby on a specific date between a specific time.. he was lucky to get the call in as I understand it. They give him a date for pick up.. between such and such a time. He drives from Ramstein AFB to W.Belgium.. gets in line.. hands over credit card.. picks up and drives home. You are allowed one carton of beer with two glasses per person in the car. Five hour drive each way.
I thought the beer was good.. as did my wife. The takeaway for me was the experience. Would I go thru this to get it? No. Is it over hyped? Yes, IMO. Is it good? Yes.
All I have left is the bottle and a cap.. I tossed the packaging container. Bids....
I'm headed down to RRBrewery again today for a couple glasses of Younger