Originally Posted by Barnesie
I'll start with a dumb question, what's a Bearkaat? You've got this semi-suggestive feminine image of a woman on a barrel and I'm wondering what that is supposed to be telling me, but I have no idea if a Bearkaat is a place or a thing or just a name of something I don't know about.
Bearcat was a term used for a "hot firey lady" during prohibition. This is not entirely what we are trying to convey with the image however. What we are trying to convey is simply this: beer, simplicity, and a historic feel. As far as why we chose a female, again the reason is simple, sex appeal. However, in our case we do not want 'over the top' sex appeal, as our location is going to be a family oriented and needs to cater toward woman and families. We wanted a subtle sex appeal that is appealing to men, and classy enough for woman to appreciate.
Our spelling of BearKaat has local ties behind it. Our brewery is to be located in the Catskill mountains of New York and the old dutch spelling of Catskills was Kaatskills. Many of the locals still spell it this way, and the majority of the people in the area will understand this. We wanted to have a local feel to our brewery, as we are going to be small and fully intend to cater toward a local clientel meeting their needs.