Home Brew Forums > Home Brewing Beer > General Beer Discussion > Budweiser project 12
Reply
 
Thread Tools
Old 12-09-2012, 09:16 PM   #141
drainbamage
Keep HBT weird.
HBT_SUPPORTER.png
Feedback Score: 0 reviews
 
drainbamage's Avatar
Recipes 
 
Join Date: Oct 2011
Location: Alexandria, KY
Posts: 3,834
Liked 1451 Times on 813 Posts
Likes Given: 2428

Default

Quote:
Originally Posted by Revvy View Post
I don't think they'll fly with the average macro beer drinker. Has anyone tracked what happened with Bud American Ale? Is it still in the marketplace? I think AHB/Inbev has a damned if you do/damned if you don't thing going for them...they're almost typecast as much as Kelsey Grammer. If they make a beer that stretches beyon the comfort zone of their audience, they won't touch them...they're too hoppy, or malty, or "flavorful," and the typical craft/micro brewer/homebrewer has a such a hate on for them, or just doubts they can pull something off like this, will virtually ignore them.
Wikipedia says it was discontinued last year...I know I haven't seen it in quite some time. Strangely enough, their website is still active. Shame, it was one of the few AB products I would happily drink. I think you're right about the damned if you do, damned if you don't idea though. They're always going to be stuck making crap if that's all people will buy from them.


drainbamage is online now
Revvy Likes This 
Reply With Quote
Old 12-10-2012, 04:17 AM   #142
ghpeel
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2009
Location: Gainesville, FL
Posts: 1,216
Liked 22 Times on 20 Posts
Likes Given: 2

Default

I picked up that 12 pack twice now (in FL). For $14, its not a bad bargain. The yellow top beer (a kinda Bo Pils, I think) is decent. Nothing to scream about. The blue topped beer was generally viewed as the most flavorful among the folks that drank them with me, but it doesn't taste anything like bourbon or vanilla. In 1 of the 12packs, we picked out 'smoke' as a very subtle flavor, but didn't notice it from the other pack. The red top beer was a little drier than the blue, but also a little more boring.

One funny thing about these beers is that they did NOT have ANY of that 'classic' Bud flavor of fermented Cheerios (at least that's how they taste to me). None of the folks who sampled the beers with me had anything real negative to say, other than that the beers were a little boring. They were clean and inoffensive.


__________________
=============================================

Kegged: Dunkelweizen
Primary: American Pale Ale
ghpeel is offline
 
Reply With Quote
Old 12-10-2012, 04:27 AM   #143
signpost
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2012
Location: Berkley, Michigan
Posts: 1,045
Liked 90 Times on 78 Posts
Likes Given: 492

Default

Cool. AB-InBev wants to try developing their own 'craft'-style beer instead of focusing solely on buying up craft breweries and wearing them like a costume. That's great.

I still won't buy their beer, because of their business practices.
__________________
Fermenting - Back To School Porter; SSB (Signpost Sour Blonde); County Western (a dark sour); Chris' Tall Ale (Golden ale w/ sour dregs); 4 small batch blends - 1 w/ cherries and 1 w/ peaches Bottled - Where Y'all At?; Signpost Creek Paint Cider; Signpost Oud Bruin; Land of Pils and Honey, Imp. Saison with Clover Honey; Ad Hoc Berliner Weisse; Back To School Porter, Imperial Robust Porter with vanilla beans Kegged - BBD Belgian Malty Ale
signpost is offline
alane1 Likes This 
Reply With Quote
Old 12-24-2012, 02:02 AM   #144
thughes
HBT_SUPPORTER.png
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2010
Location: Rochester
Posts: 702
Liked 50 Times on 47 Posts
Likes Given: 14

Default

Picked up a pack today and am sampling now. They all petty much taste like sanitized versions of mainstream American Lager trying to be more "craft". I opted to drop $14 on this box of Bud as opposed to $14 on the 12 of Celebration ale I normally get this time of year (been through a few cases since it showed up at the local grocery store). Wishing I could return the unused portion of the Buds and trade for the SN. Lesson learned......
__________________
nurture my pig
thughes is offline
 
Reply With Quote
Old 12-27-2012, 11:27 PM   #145
Maltrageous
Feedback Score: 0 reviews
Recipes 
 
Join Date: Dec 2012
Location: Memphis, TN.
Posts: 5
Liked 1 Times on 1 Posts

Default

I have been on a Project 12 kick since I discovered it at my Kroger last month. What's all the hate all about? Great pour, smooth and full mouthfeel, and in my opinion a nice finish. I enjoyed the LA one the best, STL was a close second, and the VA one was OK but I didnt taste the bourbon stave connection at all. Going to get another 12er tomorrow when my buddy comes over for a grill party. From what I've read, there's a lot of hate toward ABInBev...could someone explain this to me?
Maltrageous is offline
Revvy Likes This 
Reply With Quote
Old 12-28-2012, 02:25 AM   #146
Revvy
Post Hoc Ergo Propter Hoc
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
Revvy's Avatar
Recipes 
 
Join Date: Dec 2007
Location: "Detroitish" Michigan
Posts: 40,817
Liked 2888 Times on 1702 Posts
Likes Given: 3520

Default

Quote:
Originally Posted by Maltrageous View Post
I have been on a Project 12 kick since I discovered it at my Kroger last month. What's all the hate all about? Great pour, smooth and full mouthfeel, and in my opinion a nice finish. I enjoyed the LA one the best, STL was a close second, and the VA one was OK but I didnt taste the bourbon stave connection at all. Going to get another 12er tomorrow when my buddy comes over for a grill party. From what I've read, there's a lot of hate toward ABInBev...could someone explain this to me?
It's not worth mentioning. Just enjoy the beer, and realize there's gonna be snobs everywhere.
__________________
Like my snazzy new avatar? Get Sons of Zymurgy swag, here, and brew with the best.

Revvy's one of the cool reverends. He has a Harley and a t-shirt that says on the back "If you can read this, the bitch was Raptured. - Madman

I gotta tell ya, just between us girls, that Revvy is HOT. Very tall, gorgeous grey hair and a terrific smile. He's very good looking in person, with a charismatic personality... he drives like a ****ing maniac! - YooperBrew
Revvy is online now
passedpawn Likes This 
Reply With Quote
Old 12-28-2012, 03:23 AM   #147
markm2151
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2012
Location: Cleveland, Ohio
Posts: 91
Liked 8 Times on 6 Posts
Likes Given: 9

Default

Dragon's Milk is overpowering....
markm2151 is offline
 
Reply With Quote
Old 01-08-2013, 05:44 PM   #148
metanoia
Feedback Score: 0 reviews
Recipes 
 
Join Date: Oct 2012
Location: Dearborn Heights, Michigan
Posts: 527
Liked 56 Times on 44 Posts
Likes Given: 100

Default

Quote:
Originally Posted by Maltrageous View Post
I have been on a Project 12 kick since I discovered it at my Kroger last month. What's all the hate all about? Great pour, smooth and full mouthfeel, and in my opinion a nice finish. I enjoyed the LA one the best, STL was a close second, and the VA one was OK but I didnt taste the bourbon stave connection at all. Going to get another 12er tomorrow when my buddy comes over for a grill party. From what I've read, there's a lot of hate toward ABInBev...could someone explain this to me?
Most people who hate AB/InBev do so because of their business practices, such as buying up big-name breweries/brands (i.e. Rolling Rock, Stella, etc.) then lowering the quality of the product while still maintaining the same price. In dire cases, such as with Rolling Rock, they shut down the original brewery and put people out of jobs. This is my biggest beef with them.

I'm a bit agitated that they are able to dominate the beer market with their "beer," but that's much more on the average American consumer than AB themselves. If people will buy it, they'd be stupid not to brew it. Unfortunately this is also why AB gets a lot of heat, which isn't as deserved.
__________________
Fermenting: Group brews: ESB; Nut Brown; Strong Ale [8/22 brewday]
Bottled/Kegged: None
On Deck: Porter? I hardly know her [9/5 brewday]

Thinking about racking to a secondary? Read this first.
metanoia is online now
 
Reply With Quote
Old 11-17-2014, 04:39 PM   #149
IronBrewingCompany
Feedback Score: 0 reviews
Recipes 
 
Join Date: Oct 2014
Location: Atlanta, Georgia
Posts: 4
Likes Given: 2

Default

InBev makes pretty tasteless beer however they have the best brewers in the world. That light lager style is extremely difficult to make, and be consistent on that level.
IronBrewingCompany is offline
 
Reply With Quote
Old 11-17-2014, 04:43 PM   #150
atom
Feedback Score: 1 reviews
Recipes 
 
Join Date: Oct 2011
Location: York, PA
Posts: 892
Liked 203 Times on 118 Posts
Likes Given: 35

Default

Quote:
Originally Posted by IronBrewingCompany View Post
InBev makes pretty tasteless beer however they have the best brewers in the world. That light lager style is extremely difficult to make, and be consistent on that level.
zombie thread...canned response.


atom is offline
 
Reply With Quote
Reply


Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
Done with Budweiser! Airborneguy General Chit Chat 13 11-18-2012 05:13 AM
Looking to start software project or collaborate on existing project bertmurphy Brewing Software 0 08-25-2011 12:36 AM
Budweiser clemson55 General Beer Discussion 24 03-03-2008 11:31 PM
Budweiser homebrewer_99 Commercial Brew Discussion 1 07-06-2007 11:49 PM


Forum Jump

Newest Threads

LATEST SPONSOR DEALS