I'm partial to AIH as well, since they're 5 minutes down the road, but unionrdr also has good points.
Do you have any equipment already? Most people start with extract, so buying a lot of the same things again doesn't much much sense. If you already have a cooler to convert to a MLT, then all you really need is a larger pot for sparge water (if an old extract kettle is too small), a brew kettle (most will suggest a 7.5-9 gallon pot with propane burner (a turkey fryer will suffice for most brews)), and maybe a few other odds and ends (immersion chiller, etc.).
I myself started with extract and even then I built up my equipment as cheap as possible: food grade buckets from work, cheap siphon, borrowed brew kettle from mother-in-law, lots of household items (strainer, measuring cup, spoon, etc.). While those $335 kits might provide some savings over buying individually, I've enjoyed slowly building up my inventory as my skills increased. Plus, I've never had equipment lying around that I didn't need yet, which is what I'd have been afraid with buying a kit like those.
Hope you can find the right equipment for your needs and price range!