I'm a stick in the mud but I stay away from all the sales. I'm pretty sure that you can find many of these same deals between now and Christmas again but, that said, online shopping is so much easier than fighting the crowds. There's absolutely no fun in that and it definitely doesn't put me in the Christmas spirit.
I look for deals all year long and don't let marketing push me to buy on a schedule.
Wherever you go, there you are!