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Old 11-21-2012, 03:51 AM   #1
mattd2
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Sep 2009
Papamoa, New Zealand
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OK, saw this today and had to share...
Spot the mistake in the following picture



Anyone else got an example of beer marketing gone wrong?



 
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Old 11-21-2012, 03:53 AM   #2
kroach01
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I found it!

"Flavour" is spelled without a u.

In all seriousness... 35 IBU? o_O... GTFO!



 
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Old 11-21-2012, 03:54 AM   #3
cheesehed007
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Sep 2012
Eau Claire, Wisconsin
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Two words... Spell check.

 
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Old 11-21-2012, 03:55 AM   #4
Brewtah
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Obviously IBU should be higher. There is quite a bit wrong with this.

 
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Old 11-21-2012, 03:58 AM   #5
Phunhog
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Of course for the BMC drinker 35 IBU's is "up there"......
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Old 11-21-2012, 04:11 AM   #6
mattd2
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Quote:
Originally Posted by kroach01 View Post
I found it!

"Flavour" is spelled without a u.

In all seriousness... 35 IBU? o_O... GTFO!
Quote:
Originally Posted by cheesehed007 View Post
Two words... Spell check.
Quote:
Originally Posted by BrewU View Post
Obviously IBU should be higher. There is quite a bit wrong with this.
Hahaha, never thought that you would think they can't spell either! Please note this is from an English speaking country

 
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Old 11-21-2012, 06:01 AM   #7
Gameface
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Salt Lake City, UT
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Rich maltiness or hop flavour, which one is it?

Did you try it?

 
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Old 11-21-2012, 06:09 AM   #8
Golddiggie
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35 IBU is even below the English IPA range... Assuming it's an English IPA to begin with. Which would make the spelling 100% correct on there, so no error.
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Old 11-21-2012, 09:12 AM   #9
Ogri
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It's on the wrong side of the bar

 
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Old 11-21-2012, 09:49 AM   #10
mattd2
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Quote:
Originally Posted by Gameface View Post
...Did you try it?
No, haven't tried it. Saw it on a NZ beer blog and needed to share. It is from NZ megaswill brewery DB. These guys own the trademark for Radler in NZ, that's right they own a trademark for a beer style!
http://www.monteiths.co.nz/Beer-And-Cider/IPA
With pretty avergae reviews on ratebeer http://www.ratebeer.com/beer/monteit...le-ale/183010/



 
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