It's actually pretty good. Tastes a bit like lemony ginger ale. Not lemon lime like Sprite. You can taste the beer underneath, a bit like PBR. Zero head. Mouth feel is lightly carbonated low sugar soda, if that makes sense.
As a non-alcoholic beer, it would suck. As a specialty soda with a beer backbone, it's refreshing.
My parents don't drink beer ever, but I think they would like this, since they like funky beverages.
I liked it enough I might try some of their other stuff.