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Old 02-01-2013, 12:53 PM   #221
usfmikeb
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Jan 2011
Leesburg, Virginia
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Quote:
Originally Posted by thadius856 View Post

I don't know about that. You'd be surprised how close Google will get to your address just knowing your IP.

Go to http://www.maps.google.com

Type 'where am i' in the search bar and press enter.

Almost guaranteed it nails your zipcode.
No, it will nail the zipcode of your Internet provider's access point.



 
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Old 02-01-2013, 01:40 PM   #222
Knecht_Rupprecht
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Aug 2012
Needham, MA
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Quote:
Originally Posted by usfmikeb View Post

However, a trademark case isn't about vendors, its about customers. Vendor confusion is irrelevant.
While trademarks are about consumer confidence, non-consumers aren't irrelevant. Recently the 8th circuit found that non-consumer (specifically vendor) confusion was evidence of likely past and future consumer confusion.

 
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Old 02-01-2013, 02:39 PM   #223
brycelarson
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Jul 2012
Minneapolis, MN
Posts: 529
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Quote:
Originally Posted by thadius856 View Post
I don't know about that. You'd be surprised how close Google will get to your address just knowing your IP.
I understand that - I was just giving an example of how regardless of location Google is going to show both companies on the first page.

Quote:
Originally Posted by kaconga View Post
Actually it is home-brew.com. Funny how easy it was to confuse the two websites. Almost like you might confuse two companies with similar names. Yet somehow I was able to find the proper one. Wonder what the suppliers excuse was. I would be pissed at the supplier if they screwed up like that.
It happens. You know - you get a call: "Hey, this is Strange Brew, I need some grain." Guy on the phone picks the first one on the list and bingo - billed to the wrong account.

Quote:
Originally Posted by Knecht_Rupprecht View Post
While trademarks are about consumer confidence, non-consumers aren't irrelevant. Recently the 8th circuit found that non-consumer (specifically vendor) confusion was evidence of likely past and future consumer confusion.
Right, the same path to confusion works up and down the chain.

 
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