Nice article on how AB InBev is trying to destroy good beer for higher profits - Home Brew Forums
Home Brew Forums > Home Brewing Beer > General Beer Discussion > Nice article on how AB InBev is trying to destroy good beer for higher profits

Reply
 
Thread Tools
Old 10-26-2012, 06:15 PM   #1
Gravedigger
Recipes 
 
Jan 2011
Freeport, IL
Posts: 47
Liked 6 Times on 5 Posts



http://www.businessweek.com/articles...ericas-beer#p1



2
People Like This 
Reply With Quote
Old 10-26-2012, 06:30 PM   #2
neosapien
Recipes 
 
Mar 2012
Dallas, TX
Posts: 712
Liked 143 Times on 102 Posts


That Brito guy sounds like a supreme EAC.



 
Reply With Quote
Old 10-26-2012, 06:38 PM   #3
AZ_IPA
PKU
HBT_LIFETIMESUPPORTER.png
 
AZ_IPA's Avatar
Recipes 
 
Jun 2008
The Cold Part of AZ
Posts: 52,041
Liked 8487 Times on 6862 Posts


Damn companies and their desire to turn a profit!!! They should just give us beer for free!

 
Reply With Quote
Old 10-26-2012, 06:41 PM   #4
neosapien
Recipes 
 
Mar 2012
Dallas, TX
Posts: 712
Liked 143 Times on 102 Posts


Quote:
Originally Posted by AZ_IPA View Post
Damn companies and their desire to turn a profit!!! They should just give us beer for free!
I don't mind the profit. I mind letting the bean-counters make the decisions. There's a difference between turning a profit and letting avarice override everything else.

and yes, they should!

olefattguy Likes This 
Reply With Quote
Old 10-26-2012, 07:09 PM   #5
ktblunden
Senior Member
HBT_SUPPORTER.png
 
ktblunden's Avatar
Recipes 
 
Dec 2011
Lancaster, CA
Posts: 1,974
Liked 333 Times on 205 Posts


About the negative reaction from moving Becks and Bass to the US for production: "AB InBev doesn’t see what the fuss is about. Chibe says the company hasn’t altered the ingredients of either beer. So why are customers rebelling?"

That's the problem right there. It's pretty common knowledge here that local water, technique, and equipment has a huge impact on the end product, but the people in charge of the largest beer producer in the world have no idea that makes a difference. People are making decisions with no idea whatsoever of how the product they're selling is even made.

2
People Like This 
Reply With Quote
Old 10-26-2012, 07:24 PM   #6
The_Canmancan
Recipes 
 
Aug 2012
Posts: 51
Liked 1 Times on 1 Posts


Quote:
Originally Posted by ktblunden View Post
About the negative reaction from moving Becks and Bass to the US for production: "AB InBev doesnít see what the fuss is about. Chibe says the company hasnít altered the ingredients of either beer. So why are customers rebelling?"

That's the problem right there. It's pretty common knowledge here that local water, technique, and equipment has a huge impact on the end product, but the people in charge of the largest beer producer in the world have no idea that makes a difference. People are making decisions with no idea whatsoever of how the product they're selling is even made.
Exactly. I had the exact same reaction when I read that sentence. I don't mind a company making profit, but it has to stay true to itself. Clearly AB InBev isn't staying true to the brands it is acquiring. A company like AB InBev can't stay as profitable forever without acquiring more and more brands/companies, and this is one of the many reasons for the craft beer explosion in the U.S.

 
Reply With Quote
Old 10-26-2012, 08:19 PM   #7
byrdmen
Recipes 
 
Oct 2011
Spring, Texas
Posts: 10
Liked 2 Times on 1 Posts


Quote:
Originally Posted by AZ_IPA View Post
Damn companies and their desire to turn a profit!!! They should just give us beer for free!
Makes me wonder if you read the whole article. Would you buy some ABInbev stock and hold it long term for your IRA/401k? He's burning the company from the inside out. He is selling all of the good will and marketing the Busch family built into their business over the years. What happens when there is nothing left to cut, like the article says, he may have to resort to brewing beer.

Another reason I will never drink another "Bud".

2
People Like This 
Reply With Quote
Old 10-26-2012, 08:40 PM   #8
helibrewer
HBT_SUPPORTER.png
 
helibrewer's Avatar
Recipes 
 
Nov 2011
Santa Rosa, CA
Posts: 3,707
Liked 299 Times on 254 Posts


And they have scooped up so many brands: Stella, Jeffe, Hoegaarden, Whitbeer, Goose Island, etc, etc. It's really ashame and just makes me seek out the small craft guys even more.
__________________
Something is always fermenting....
"It's Bahl Hornin'"

Primary:
Brite Tank/Lagering:
Kegged: Sour Saison, Pale Ale, Aggie Ale, Firestone DBA, De Koninck Blonde
Bottled: Belgian Quad (Grand Reserve), Derangement (Belgian Dark Strong)
On Deck: Pliny the Younger

 
Reply With Quote
Old 10-26-2012, 08:41 PM   #9
rexbanner
Recipes 
 
Nov 2008
DC
Posts: 1,381
Liked 96 Times on 69 Posts


InBev is screwed in the long term. Ideas like Platinum and then others mentioned in the article are laughably bad. You can't cut costs forever.
__________________
Peep my nanobrewery: http://crookedrunbrewing.com

Crooked Run Brewing: Seek Truth, Cherish Nature

Makers of Red Kolsch, Storm, and Shadow of Truth

 
Reply With Quote
Old 10-26-2012, 08:46 PM   #10
daksin
HBT_SUPPORTER.png
 
daksin's Avatar
Recipes 
 
Aug 2011
San Diego, CA
Posts: 4,607
Liked 351 Times on 305 Posts


Are we going to seriously imply that the hundreds of professional, career brewers that work for the world's largest most successful brewery aren't going to take water chemistry, malt statistics and hop provenance into account and obsessively analyze fermentation byproducts when trying to replicate an already mass-produced beer? What do you think they DO at AB, brewing identical beer in different cities all across the country?


__________________
I can't be arsed to keep up this list of what's in the fermenters, but hey, check out the cool brewery I own!

twitter.com/2kidsbrewing .. facebook.com/2kidsbrewing .. 2kidsbrewing.com

8
People Like This 
Reply With Quote
Reply
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
Nice article about a lady brewmaster Hammy71 General Beer Discussion 11 09-05-2011 01:40 AM
Nice Brewing article ! OhioBri General Beer Discussion 2 06-24-2011 02:13 PM
Nice article on Pairing Beer & Food. Brewmoor General Beer Discussion 0 04-26-2010 04:56 PM
Nice Article on Creative Homebrewing DavidP General Beer Discussion 3 11-12-2009 05:14 PM
Good beer article c.n.budz General Beer Discussion 3 06-13-2007 09:46 PM


Forum Jump