Discuss: What is "Craft" Beer? - Home Brew Forums
Register Now For Free!

Home Brew Forums > Home Brewing Beer > General Beer Discussion > Discuss: What is "Craft" Beer?

Reply
 
Thread Tools
Old 10-26-2012, 04:00 PM   #1
Enggboy
Recipes 
 
Feb 2011
Edmonton, AB
Posts: 27


Hello All,

A local (to me) beer blogger in Edmonton, Alberta has posted an interesting article attempting to define what a makes a particular beer (or company) "craft" or not.

http://www.onbeer.org/2012/10/around...efining-craft/

He does bring up a good point about the difficulties in trying to categorise something that is almost completely subjective.

What are your thoughts? What makes a beer (or beer company) a craft beer?

 
Reply With Quote
Old 10-26-2012, 04:04 PM   #2
LandoLincoln
HBT_SUPPORTER.png
 
LandoLincoln's Avatar
Recipes 
 
Feb 2011
Joliet, IL
Posts: 2,989
Liked 1115 Times on 588 Posts


Yes, it is subjective.

"Craft" beer is beer that's made with a focus on taste instead of volume or cost.

 
Reply With Quote
Old 10-26-2012, 04:07 PM   #3
AZ_IPA
PKU
HBT_LIFETIMESUPPORTER.png
 
AZ_IPA's Avatar
Recipes 
 
Jun 2008
The Cold Part of AZ
Posts: 53,549
Liked 9061 Times on 7214 Posts


They had to invent "craft" because some micros turned macro.

Sadly, it pretty much means non-BMC, though I'd argue churning out millions of barrels of light American lager is a craft in and of itself.

2
People Like This 
Reply With Quote
Old 10-26-2012, 04:28 PM   #4
KeyWestBrewing
HBT_LIFETIMESUPPORTER.png
Recipes 
 
Jan 2012
Key West, Florida
Posts: 6,182
Liked 752 Times on 579 Posts


Quote:
Originally Posted by AZ_IPA View Post
They had to invent "craft" because some micros turned macro.

Sadly, it pretty much means non-BMC, though I'd argue churning out millions of barrels of light American lager is a craft in and of itself.
+1 to this. With the growth of companies like SA and SN they kind of broke the barrier. I personally dont drink BMC because Im not really a lager guy. But I highly respect what they do as far as size of operation and extensive quality control resulting in impeccable consistency.
__________________
EAC - 5/2/14

Growing Hops in Key West, FL....

http://www.homebrewtalk.com/f92/casc...y-west-333466/

Primary : Hefe
Primary : Soon To Be Filled
Primary : Soon To Be Filled
On Tap : Bourbon Chocolate RIS, Helles Lager, Best Bitter
On Deck : Pomegranate Berliner, Dortmunder Export, Espresso Brown

*Member: The HBT Sweaty Fat Guys Cigar club

 
Reply With Quote
Old 10-26-2012, 04:52 PM   #5
Nightshade
Recipes 
 
Apr 2012
Richland, WA
Posts: 1,421
Liked 193 Times on 150 Posts


Quote:
Originally Posted by KeyWestBrewing View Post
+1 to this. With the growth of companies like SA and SN they kind of broke the barrier. I personally dont drink BMC because Im not really a lager guy. But I highly respect what they do as far as size of operation and extensive quality control resulting in impeccable consistency.
I loathe AB, but I am constantly impressed with their QC and how tight the guidelines are across all their breweries worldwide. It defies logic to meet those tight a guideline but they have perfected it.

It is a craft at any level IMO, because consistent quality (good or bad) takes a certain level of science and art combined.

 
Reply With Quote
Old 10-26-2012, 05:32 PM   #6
feinbera
Recipes 
 
Aug 2012
San Francisco, CA
Posts: 877
Liked 206 Times on 158 Posts


Are you selling beer or image?

If your marketing revolves around the flavor, ingredients, and process that goes into your beer, you're probably making craft beer.

If it revolves around how much fun you'll have with beach-volleyball-playing bikini models while watching bears play football without having to worry about the calorie count (or whatever... I may be conflating a couple different ad campaigns, here), it's probably not craft.

Yeah, yeah, sometimes they talk about rocky mountain water or triple-hopping or whatever, but the fact that you can't actually taste any of the things they talk about in the product reveals this apparent ingredient- or process-based marketing as a ruse.

 
Reply With Quote
Old 10-26-2012, 05:37 PM   #7
ReverseApacheMaster
Registered User
Recipes 
 
Jul 2009
Keller, Texas
Posts: 4,882
Liked 254 Times on 196 Posts


It has no real meaning in terms of a bright line test of breweries that fall in or out of the category. "Craft" is usually applied across many fields like "artisan" to mean a product produced on a small scale in a traditional craft-style production facility as opposed to a production line-style manufacturing facility but all or almost all of the mid to large craft brewers operate production line-style operations. It's really just become shorthand for breweries that make something other than an industrial light lager.

 
Reply With Quote
Old 10-26-2012, 06:51 PM   #8
NickTheGreat
Recipes 
 
Apr 2012
, Iowa
Posts: 1,016
Liked 274 Times on 171 Posts


We went to the Summit Brewery in Minneapolis a little bit ago and they claim under new 'guidelines' they are a microbrewery. Something about under 6 million barrels a year, is the new cutoff point. Up from a lot lot less.

 
Reply With Quote
Old 10-26-2012, 08:40 PM   #9
zeg
Recipes 
 
Jan 2012
West Lafayette, IN
Posts: 1,216
Liked 129 Times on 111 Posts


"Craft beer" is one of my least favorite terms in brewing. It's nonsense.

JonnyComet Likes This 
Reply With Quote
Old 10-27-2012, 12:42 AM   #10
signpost
Recipes 
 
Jan 2012
Berkley, Michigan
Posts: 1,323
Liked 157 Times on 135 Posts


I thought the 'definition' of craft beer had something to do with adjuncts being used for flavor (spices, fruit, whatever else), rather than lowering costs (rice and such).
__________________
Fermenting - BBD Sour; Oat No! (an Oat Wine); Signpost Old Ale; Chris' Tall Ale 2.0; SSB (Signpost Sour Blonde); County Western Bottled - NB Ares' Biere de Mars; Ol' Bitter Bastard; Chris' Tall Ale; 4 small batch sour blends - 1 w/ cherries and 1 w/ peaches; Back To School Porter w/cacao & vanilla; Signpost Creek Paint Cider; Signpost Oud Bruin; Land of Pils and Honey, Imp. Saison with Clover Honey; Ad Hoc Berliner Weisse Kegged - BBD WIPA (but I think it has chlorophenolics); Keg #2 is EMPTY!

 
Reply With Quote
Reply
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
Flavorful "Small" or "Session" beer. Less base malt? killsurfcity All Grain & Partial Mash Brewing 9 04-22-2012 01:25 PM
Room for "boring" German Lagers in American Craft Brewing benko Commercial Brew Discussion 16 04-09-2012 12:42 AM
Beer Smith Software - Hops "Boil" or "Aroma"? FensterBos Beginners Beer Brewing Forum 2 07-02-2011 05:13 PM
Would YOU buy, drink a "craft style" beer from BMC? steakandale Commercial Brew Discussion 62 04-01-2011 12:56 PM
Arizona PBS show: "Craft Beer: the New Wine" AZ_IPA General Chit Chat 3 03-06-2009 12:24 PM


Forum Jump