I'd never pay 6.50/gallon for cider. I thought it was absurd to see some in walmart for $5.99/gal. We sell ours for $3.75/gal and we've been having trouble selling any at that price this year.
FYI, my second pressing of the year came out to 1.048, the exact same as my first batch. My first batch of hard cider (no added sugar, just cider an ec-1118 yeast) hasnt carbonated enough yet, but is very tasty.