Some oenophiles will actually force themselves to avoid drinking their favorite wines too frequently, to keep from developing a "cellar palate". If you become too exclusive and only drink the same thing day in and day out, eventually you find that on the odd occasions when you do try something different, you invariably find that it doesn't measure up to your expectations. You need to continually expand your horizons or risk missing out on some of life's finest pleasures.
Personally, I can't drink Bud Light without gagging, but I have a guilty pleasure of my own called Yuengling Lager. In my mind, I know it's not "good beer" and I don't exactly sit around savoring every drop and contemplating it's complexities. Most times I choose something else with more character and flavor. But dammit, the stuff is just too familiar... it's like mother's milk around here. If I'm feeling indecisive about my next drink, or if nothing on the menu excites me, I'll often just have a Lager or 10.
And for the price, it's a perfect candidate for things like game day, where mass consumption is going to be carried out over several hours.
Sometimes you can be offered caviar, but you still just want a bag of potato chips. Nothing wrong with that.