Originally Posted by IffyG
In my experience, people aren't willing to spend 5-7 dollars on a 12 ounce bottle of beer but will have no problem pulling the trigger on a 12-15 dollar bomber of the same stuff.
I left it out of my article, but the prices of the larger bottles make no sense either. A lot of time the 4 pack costs less per ounce than the bomber. Goose Island is a great example. I bought the 4 pack of Sophie for $12.99. The bombers were going for $10.99.
It doesn't make any sense.