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Old 08-31-2012, 03:33 AM   #1
krispy3d
 
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We toured the Budweiser brewhouse in Fairfield a couple weekends back and I walked away with an enormous appreciation for that crew. I know they’re a conglomerated monster of a company and that the brewers are connected to a monstrous corporation with devious marketers and all, but these brewers take their beer seriously and they do all the same stuff the “craft beer” industry is doing, all the same stuff I appreciate about the smaller breweries, just on a different scale. The plant is huge on recycling waste and using renewable power. They age Budweiser on beech wood, which is no small task for the volumes they produce, as some poor sap has to rake it all into these huge tanks by hand and then clean it all out afterwards. They naturally carbonate their beer using that "bunging" procedure (just like Anchor, I'll add, who makes a big freaking deal out of it). They proudly use rice to smooth the feel of their beer into what it is. They only brew their beer to order (whatever distributors order, not a drop more) and they take shelf-life seriously (yes, they do, even if distributors and sellers don't, they will buy back old beer). In short, I will certainly speak up the next time a beer nerd tries to tell me Budweiser is mass-produced garbage.

Eh?

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Old 08-31-2012, 03:45 AM   #2
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You gotta respect what it takes to make such a consistent product at that scale, but it sure tastes like mass-produced garbage to me.

 
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Old 08-31-2012, 03:47 AM   #3
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That just made me thirsty.
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Old 08-31-2012, 04:13 AM   #4
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One of my partners worked for Anheiser and really describes an amazing commitment to quality. There is nowhere to hide in that beer as far as flavor or color. The consistency with huge variables is remarkable. So, I don't drink Bud very often but when I do, I do it with a nod to their efforts at quality. May not love it but I respect it

 
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Old 08-31-2012, 04:17 AM   #5
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By the way, the souvenir from the tour is a piece of beech wood from their tanks before being used. I'm going to brew something light and throw it in a secondary for a week so I can scream at people when I share it with them, "It's beech wood aged!" I might also triple-hop it.

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Old 08-31-2012, 04:24 AM   #6
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I like macro beer the same way I like Taco Bell. It's pretty damn good for the price. Hating it, or at least verbalizing that hate, only serves the purpose of emphasizing one's douchebagery.
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Old 08-31-2012, 04:53 AM   #7
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Quote:
Originally Posted by krispy3d
By the way, the souvenir from the tour is a piece of beech wood from their tanks before being used. I'm going to brew something light and throw it in a secondary for a week so I can scream at people when I share it with them, "It's beech wood aged!" I might also triple-hop it.
Didn't get any beechwood on the stl tour. Did get a look at some massive horses that have tiffany glass in their stable and a look at their control room which has more buttons, switches, and gizmos than nasa's mission control room.
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Old 08-31-2012, 05:06 AM   #8
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Quote:
Originally Posted by Brulosopher
I like macro beer the same way I like Taco Bell. It's pretty damn good for the price. Hating it, or at least verbalizing that hate, only serves the purpose of emphasizing one's douchebagery.
A case of BL isnt much less than some of the craft beers these days....just saying. Kinda like a meal deal at McDs isnt much less than some 5 guys.

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Old 08-31-2012, 12:06 PM   #9
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Quote:
Originally Posted by skeezerpleezer

A case of BL isnt much less than some of the craft beers these days....just saying. Kinda like a meal deal at McDs isnt much less than some 5 guys.
Good point... and I still scarf me some McD's occasionally, despite being just as close to a 5 Guys
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Old 08-31-2012, 12:36 PM   #10
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Wait, the horses have tiffany glass in their stables?

 
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