Lupuline shift too accounts for some of this.
A buddy of mine bought a BBC sampler and brought me 5 bottles of their APA he thought were undrinkable.
It was a little aggressively hopped for a pale ale, but a solid IPA
How do breweries attract noobs, but satisfy us hopthirsty lupuline addicts?
It isn't a fine line, it is a gaping chasm. You go on one side or the other.