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Old 04-28-2012, 03:50 AM   #1
msa8967
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Local beer store has been moving the craft beers further back in their store so they could have a 7 foot tall beer sculpture formed by Miller 64 packs and cases. Now the commercials for this beer have been running over and over on the history channel as well as A&E. Has anyone tried this beer yet and if so how good/bad was it? Just seems odd to push the micobrews further back inside a beer store in order to feature yet another light BMC beer. I am missing something here?
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Old 04-28-2012, 03:54 AM   #2
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My mom drinks it. It is mostly water. If you look on the label it reads"up to" 5% ABV.(or something like that) So as long as there is some alcohol in it they are covered... I would guess it has a VERY low actual ABV.

My wife tried it and told me it tasted like watered down LITE... aka #%@*)* nasty...

Take a good hard look at your avatar, this is what the term "crappy beer" is directly implying...

I too have seen these giant "waste of space" displays in stores. I will gladly walk past every last display, sign, flashing light and whatever BMC puts between me and the good/craft beer.
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Old 04-28-2012, 03:59 AM   #3
Dan
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My sister in law recommended it to me. She had one once and knew I drink beer. She doesn't drink.

Yuck is all I can say.

 
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Old 04-28-2012, 04:00 AM   #4
amandabab
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Quote:
Originally Posted by msa8967 View Post
I am missing something here?
yes you are.
craft beers move less volume at $7-$10 a 6-pack. even at a higher margin (if the margin is higher). BMC is a bigger money maker for the store.

Cheap yellow fizzy alcohols sells.

 
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Old 04-28-2012, 04:03 AM   #5
khugs21
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Well it's from miller-coors. There a marketing company that create fanboys but hey, they are good at it. Same thing is going on with BL platinum. my bmc buddies are eating it up. "Triple filtered" is a selling point lol

 
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Old 04-28-2012, 04:11 AM   #6
amandabab
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Quote:
Originally Posted by khugs21 View Post
"Triple filtered" is a selling point lol
it took them 3 tries to get a good filter?

my thoughts on premium cheap beer.

 
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Old 04-28-2012, 04:25 AM   #7
khugs21
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Quote:
Originally Posted by amandabab View Post
it took them 3 tries to get a good filter?

my thoughts on premium cheap beer.
They are doing it wrong! Too much oxygen exposure!!! I thought with their multi-billion dollar revenues, they would know better lol

 
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Old 04-28-2012, 11:26 AM   #8
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Quote:
Originally Posted by Dan View Post
My sister in law recommended it to me. She had one once and knew I drink beer. She doesn't drink.

Yuck is all I can say.
What is it with SIL's; mine bought me a case when we visited once. I drank one, NASTY. I made her hubby drink it, I went & bought some New Glarus.

 
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Old 04-28-2012, 12:32 PM   #9
Hammy71
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This may be sacrilegious, but often this is my lawn mower beer. Bottles are a lot easier than coming in to the kegger every 10-15 minutes to fill the travel mug. No taste, but when your sweating your ass off in the yard....taste awesome. Cooler, ice, and 64. I don't even have to get off the tractor, just pull up by the deck and make a swap. (Takes me 3+ hours to mow/trim).

 
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Old 04-28-2012, 12:35 PM   #10
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Quote:
Originally Posted by djt17 View Post
What is it with SIL's; mine bought me a case when we visited once. I drank one, NASTY. I made her hubby drink it, I went & bought some New Glarus.
I guess I'm lucky. Mine prefers craft beer and loves IPAs.

 
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