Session Beers - Home Brew Forums
Home Brew Forums > Home Brewing Beer > General Beer Discussion > Session Beers

Reply
 
Thread Tools
Old 04-05-2012, 11:37 PM   #1
Cranny04
Recipes 
 
Feb 2011
Culpeper, Va
Posts: 411
Liked 21 Times on 18 Posts



My latest post on session beers being the wave of the future....


http://brosbeer.blogspot.com/2012/04...thing.html?m=1


Let me know what you think
__________________
My Blog: Bros Beer

 
Reply With Quote
Old 04-05-2012, 11:50 PM   #2
Waynep005
Recipes 
 
Oct 2011
Rancho Cordova, CA
Posts: 530
Liked 39 Times on 31 Posts


Interesting peice on craftbeer.com today about Session beers also. I think more session beers is great idea it is nice to be able to go out have a couple of beers and still be able to drive home.

 
Reply With Quote
Old 04-05-2012, 11:56 PM   #3
Genjin
Recipes 
 
Feb 2012
Denver, CO
Posts: 262
Liked 8 Times on 8 Posts


I enjoyed your post. I am in total agreement and I think that there will inevitably be a rubber band effect in the industry. We can't continue to go bigger. There will always be a market for the big beers, but I hope we see more sessionable beers. I would probably put the cap for the "session" label at 4-4.5%, but that is a minor niggle.

Another problem, which you touched on, is pricing. I just picked up a sixer (while I was waiting for my wife to let me into the house...) and couldn't help but notice the odd pricing. I am in Denver and there were six types of New Belgium available at the liquor store. They all varied greatly in abv and hoppiness, but they were all the same $9.49 for a six pack. I went for the Blue Paddle Pilsner as I just finished my bike ride and wanted something sessionable, but it is crazy that it was the same price as the tripel and the belgian IPA. Are they worried that no one will buy the big beers if it is $8 for the Pils and $11 for the tripel? Even so, it seems like we will inevitably see more low alcohol beers as NB must have better margins on the Pils.

 
Reply With Quote
Old 04-06-2012, 12:27 AM   #4
Cranny04
Recipes 
 
Feb 2011
Culpeper, Va
Posts: 411
Liked 21 Times on 18 Posts


The pricing really is the issue. I can get a 6-pack of Live Free Or Die IPA for the same price as Bitter American . Its stupid.

Also, I think 4.5% abv should be the limit. I was coerced into saying 5% when I wrote the article.

 
Reply With Quote
Old 04-06-2012, 12:37 AM   #5
brettwasbtd
Awesomeness Award Winnner
HBT_LIFETIMESUPPORTER.png
 
brettwasbtd's Avatar
Recipes 
 
Apr 2010
Damascus, MD
Posts: 1,803
Liked 161 Times on 117 Posts


Nice post and just in time. Session Beer Day is this Saturday!

 
Reply With Quote
Old 04-06-2012, 12:40 AM   #6
amandabab
Recipes 
 
Mar 2012
spokane, wa
Posts: 1,971
Liked 241 Times on 183 Posts


Quote:
Originally Posted by Cranny04 View Post


Let me know what you think
Not only yes, hell yes.

 
Reply With Quote
Old 04-06-2012, 12:41 AM   #7
Cranny04
Recipes 
 
Feb 2011
Culpeper, Va
Posts: 411
Liked 21 Times on 18 Posts


Quote:
Originally Posted by brettwasbtd View Post
Nice post and just in time. Session Beer Day is this Saturday!
This is awesome! I guess great minds think alike.

 
Reply With Quote
Old 04-06-2012, 12:42 AM   #8
gstrawn
Recipes 
 
Jun 2011
Athens, Ga
Posts: 374
Liked 23 Times on 17 Posts


Terrapin brewery here in Athens, ga is releasing a session beer called an easy rider. It's supposed to be a hoppy pale ale. I'm really untested to see it. If they were cheaper I would be much more interested. I do agree that it's a huge market. I'd love to have 12 packs available for ~$13. I'd probably buy a lot more beer

 
Reply With Quote
Old 04-06-2012, 12:45 AM   #9
Waynep005
Recipes 
 
Oct 2011
Rancho Cordova, CA
Posts: 530
Liked 39 Times on 31 Posts


I wonder if Brewers are afraid to charge less for them because then they would be in more direct competition with BMC and loose the "Beer snobs" who do pay more for their beer.

 
Reply With Quote
Old 04-06-2012, 12:49 AM   #10
Cranny04
Recipes 
 
Feb 2011
Culpeper, Va
Posts: 411
Liked 21 Times on 18 Posts


Quote:
Originally Posted by Waynep005 View Post
I wonder if Brewers are afraid to charge less for them because then they would be in more direct competition with BMC and loose the "Beer snobs" who do pay more for their beer.
I feel like craft brewers have differentiated them selves enough to win over the "Beer Snobs" A little direct competition with BMC would probably not be a bad thing.

A good session beer could be a gateway to the higher alcohol and more expensive brews.

 
Reply With Quote


Reply
Thread Tools



Forum Jump