Looks like it will great for the storage jars in the link. But I have to wonder, what happens when you put the bottles in the fridge.....they get condensation on them, and the chalk drips off. Just sayin.
I know this is a relatively old thread but thought I'd throw my 2 cents in... We did wine glasses with chalkboard paint on the base so you could write your name on it so your glass didn't get confused when drunk woman time was happening with my wife and her friends... They are far from dishwasher proof. The paint just peels right off after one wash. They are condensation resistant though so if u hand wash bottles its a solid idea.