This type of drink/food other than the sterilizing effect the peppers have, is generally consumed by men, in front of women as a subconscious mating ritual. People, we are funny creatures...
Don't get me wrong, I LOVE me some spicy food. I have a bottle of the closest thing I can get to pure capsicum extract in my fridge. There is a distinct line between "I like the spicy flavor" and "insainly to hot"...
“I'm not drunk, I'm from Wisconsin.”
We have been out drinking your state since 1848!