Coors is rolling out Coors Light Iced T in Canada, with a likely roll out to the US. Apparently they are miffed that liquor sales are up thanks to an expansion in the flavored liquors products (like the marshmallow and whipped cream-flavored vodkas).
This new "Iced-Tea Beer" (as the Wall Street Journal calls it) is gong to be "citrus-like" with 4% ABV and no caffeine.
I read about it in the WSJ this morning but I found this link to a similar story about it: http://blog.oregonlive.com/thebeerhe...eres_an_i.html
The story also mentioned that Boston Beer co. owns Twisted Tea and it's been big business for them. I've never had it so I don't know if it's good. I've never seen people drink any of those alcoholic teas and pre-mixed liquor and cola drinks except underage drinkers and people right around 21.
It also said AB InBev in April is going to release a "19th Hole Light Tea" and Lemonade under the Michelob Ultra label to the American market.
I guess I don't understand these alcoholic tea beverages. I really don't understand why I would want tea that tastes like Coors Light. Anybody tried similar products? Any reason why they are superior to adding vodka to a glass of tea?