I just recieved my first equipment kit. I bought the "Build Your Own Brewing Equipment Kit" from Austin Homebrew Supply so that I could get all of the options I wanted. Also with the amount of weight I was shipping (glass carboys) their free shipping saved me some money vs. other suppliers. I was going to get the Midwest Supplies "Everthing + a Carboy" kit but I think I got slightly more for my money from AHS.
As far as ingredients, any of the major supplier's Extract kits are ground floor for any serious brewing so I bought one to go along with my kit. Can't wait for brew day