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Old 01-16-2012, 04:39 AM   #1
Dynachrome
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Oct 2008
Americas Hinterland, Wisconsin
Posts: 2,056
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I bought a copy based on the book review here.

It's even more entertaining than I had hoped.

He discussed all of the advertising and family heirs and the internal positioning.

There is even discussion of Coors Light...

It is a very comprehensive history of beer in America.

....I'm a little over half way through.

Don't tell me how it ends.
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Old 02-11-2012, 03:07 AM   #2
Dynachrome
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Oct 2008
Americas Hinterland, Wisconsin
Posts: 2,056
Liked 73 Times on 66 Posts


There is a lot of one chapter devoted to Jim Koch. It is really interesting. I'm about half way through now.

 
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