The Standard EPA, IPA, or Lager - Home Brew Forums
Register Now For Free!

Home Brew Forums > Home Brewing Community > Commercial Brew Discussion > The Standard EPA, IPA, or Lager

Thread Tools
Old 01-03-2012, 06:59 PM   #1
Cromacster's Avatar
Nov 2011
Roseville, MN
Posts: 82
Liked 2 Times on 2 Posts

Why is it that every brewery, Brewpub, microbrewery, etc etc always have a EPA, IPA, or some Lager as their poster child?

Now my knowledge base is somewhat limited to the MN craft beer and other craft brews that are sold more widely, but almost all breweries, that I know of, has one of these styles as their flagship.

Is it just because of the drinkability of these styles? I'd like to find a brewery that does not push one of these more mainstream styles as their main beer. Although I suppose if the market demands....

Please leave your thoughts and examples! (please don't mention Blue Moon)
Secondary: Surly Furious Extract kit, Imperial Stout
Bottled: Strawberry Blonde Ale, Bourbon Barrel Porter, California Lager, Lakefront Fixed Gear, Surly Bender Clone

Reply With Quote
Old 01-03-2012, 07:30 PM   #2
EllisTX's Avatar
Dec 2010
Booger County, Texas
Posts: 868
Liked 49 Times on 41 Posts

New Republic Brewing | In With The New — Independent Microbrewing in Aggieland, TX

These guys have been around for about a year now. An English style amber with American hops and a Dunkelweizen.
"La La La Lo Lo Lo Luuuke, Luuuke, I am your father, Lo Lo Lo Lu Lu Lu"- Chris Farley

Reply With Quote
Old 01-04-2012, 01:18 AM   #3
Registered User
Jul 2009
Keller, Texas
Posts: 4,882
Liked 254 Times on 196 Posts

I'd guess it's because lagers are most accessible to people new/seldom visiting craft breweries and those pale ales are popular among craft drinkers. Definitely not true of all breweries. Left Hand comes to mind as a brewery that does none of the above. It's flagship is Milk Stout and before that it was Sawtooth ESB.

Reply With Quote
Old 01-04-2012, 04:18 PM   #4
Jan 2012
Lynchburg, VA
Posts: 26
Liked 1 Times on 1 Posts

I think you could include North Coast, New Belgium, and Anchor in this category.

It makes perfect sense though. IPA's and APA's (more and more the former) drive the craft beer market.
APA's appeal to a wide consumer base and IPA's are go the go-to as more and more people become hopheads.

Honestly, I think it's pretty amazing that some small breweries can actually thrive without a flagship IPA or APA.

Reply With Quote
Thread Tools

Similar Threads
Thread Thread Starter Forum Replies Last Post
A new standard? Bruscar Commercial Brew Discussion 2 08-31-2008 10:18 PM

Forum Jump