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Old 12-28-2011, 02:57 PM   #1
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The Eight Beers Americans No Longer Drink - 24/7 Wall St.

This article is pointing to a drop in sales amoung 8 beers americans no longer drink. Does not really give much detail on what americans are drinking instead of these BMC style macrobrews which still probably lead well ahead of the microbrew industry. I am curious to hear if anyone else wonders about the beers on this list. I don't drink most BMC beers mostly due to the fact that I brew 90% of what I drink.
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Old 12-28-2011, 03:02 PM   #2
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Yea i could care less about bmc i seem to always opt for craft when i need to buy beer,like u i drink mostly my beer

 
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Old 12-28-2011, 03:09 PM   #3
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What I am curious to know is if the BMC beers have taken such a large decrease in consumption what are americans drinking in their place? Have microbrews replaced much of this loss or have many americans switched over to drinking other types of alcohol?
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Old 12-28-2011, 03:17 PM   #4
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I would think its more craft brew a lot of local bars i go to have more craft brew on draft and bmc in the bottle.That being said it is a resession and i think depressed people tend to drink hard liquer?OK i give up whada u think?

 
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Old 12-28-2011, 03:36 PM   #5
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Beer is the only type of alcohol I drink so I had not considered hard liquer as a possibility. For the cheaper brands of hard liquor is the cost per ounce of alcohol the same as that for cheap beer?
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Old 12-28-2011, 03:43 PM   #6
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cheap hard liquor is cheaper bang for the buck, but i doubt that is the reason for the fall off. the article mentioned that keystone and PBR were taking some of the market from MillerCoors low end product. I know in Missouri PBR and Stag are becoming popular
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Old 12-28-2011, 03:45 PM   #7
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#8 : Budweiser
#7 : Milwaukee's Best Light
#6 : MGD
#5 : Old Milwaukee
#4 : Milwaukee's Best
#3 : Bud Select
#2 : Michelob Light
#1 : Michelob

None of these are a big surprise to me, except Budweiser I suppose. It does make sense for the rest of them though. InBev and MillerCoors doesn't really push all the brands that they own equally, and as such people start to forget about the other brands and beers (Michelob, Old Milwaukee). When preferences change, they might just fade away.

I don't drink any of these. PBR and MGD High life (Champagne of Beers®) didn't make the loser cut this time- whew!

 
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Old 12-28-2011, 03:58 PM   #8
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When the recession first hit, sales of budget brands like keystone and pbr soared. I think most of those sales came from BMC drinkers. Now folks are sick of being budget conscious, (because as Americans it's our natural tendency to live above our means...) and couple that with the trendiness of craft beer, you have BMC drinkers purchasing up. I've also seen wine sales are up. Any way you spin it, traditional BMC brands are taking a hit.
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Old 12-28-2011, 03:59 PM   #9
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I read an article recently about how flavored vodka has taken a huge share of the alcoholic beverage market in recent years. I'd venture with vodka being on the cheap end of the beverage scale, it can take a chunk of the BMC market.
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Old 12-28-2011, 04:07 PM   #10
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Quote:
Originally Posted by HokieBrewer View Post
Any way you spin it, traditional BMC brands are taking a hit.
It's all relative though...considering the beer market share of non-craft beer is still 95.7% (data from BA).

 
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