Originally Posted by luke2080
That should win an award for the most off topic question ever. (although I would answer 1 month, easy, since it isn't tapped. Probably longer)
Opening a brewery is definitely mostly about the brand, marketing, and sales. But forecasting growth, demand, and sizing your operations properly is wildly important to open a brewery profitably. I didn't think he detailed much of that, which is why I haven't read it yet.
Maybe this book, in addition to some of the others referenced in his book as you say, will shape my mindset. I'll share some opinions once I chew through this book.
I can see your point of view, but now your are discussing the different views between entrepreneurs and brewers...
Sam C. Is an entrepreneur with a brewing side. However his desire to create new and specialized products drives his desires.
On the other hand... some people are Brewers that want to be entrepreneurs... and get wrapped up in technical details.
I'm not saying either way is better, just that this book is written by a creative spirit for entrepreneur types... I've briefly skimmed his recommendations. They are ate up with the details you are looking for... good luck scaling up your operations... as that is a HUGE undertaking.
As for me, I'm using a lot of his writing to think through my second start up... its amazing how his words and concepts generate rapid fire ideas...