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Old 11-27-2011, 02:32 AM   #1
kiwibrew
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Default global trends in beer consumption

I am not endorsing a financial product here, but thought some of you might find some of the information interesting

https://www.oppenheimerfunds.com/dig...8616d619ba.pdf


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Old 11-30-2011, 02:36 PM   #2
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If that's true, that mega brewers are using local ingredients and brewing locally in emerging markets, I think that's great. The article didn't mention, though, if the mega brewers are displacing local small breweries, which I suspect they are.
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Old 11-30-2011, 02:58 PM   #3
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That's a really interesting little document, thanks for the post, kiwi.

And yes, I'd have to agree with Pappers - as much as I love to rag on the big brewers, the use of locally sourced ingredients is, at the very least, kinda neat (sorghum beer!?). I wish I could believe that it wasn't simply about 'bottom-line' economics (which, of course, it is), but I think that a growing global beer consumption has to be a good thing. In reality, it's only the big guys who can afford to get things like that established, so perhaps once they've done a bit more of the dirty work, and converted enough people to beer, then the grassroots (homebrewing, micro brewing) stuff will have a chance to blossom. From the manures of big-industry, the flowers of independent creation!
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