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Old 10-11-2011, 09:36 PM   #11
FromZwolle
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Mar 2010
beecher, il
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Quote:
Originally Posted by Millsteg View Post
Trying to say something?
He probably just means:

Quote:
Originally Posted by Millsteg View Post



 
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Old 10-11-2011, 10:16 PM   #12
cimirie
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Feb 2009
Orlando, FL
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I'm in the marketing/sales consultation business. My wife is a graphic designer specializing in branding. So, it's a subject I'm involved with on a very regular basis.

From a color standpoint, you've chosen brown. Brown evokes feelings of stability and reliability and history. Not exactly bad feelings to stir up, but I would add another color element. Stability by itself is kind of boring.

From a purely aesthetic standpoint, I think there's a bit too much empty white space inside the circle. Blank space isn't a bad thing and can be powerful. In this case, however, I would beef up the "s" somewhat.

That brings me to my last point. What is your logo trying to say? Or rather what are you trying to make your logo say? Every aspect of your logo should have meaning. Elements that are only present to look good or cool make a logo less effective. Make sure your elements work together. Your crooked "s" gives off the impression that your brand is unconventional - perhaps lots of rare or experimental beers. Yet your chosen color brown contradicts that notion.

Figure out what you want your brand to say and stand for, then use that to design your logo. A "cool" logo for the sake of being cool isn't typically something to shoot for. I'm not saying yours is that way. I'm just pointing out that a lot more goes into a successful logo than most people think. Good luck!


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Quote:
Originally Posted by StuporMan View Post
You guys joke around with this all you want, but let me tell you something: I tried making my own beer one time and wound up with herpes!


Primary: Billy Corrigan Ale, malted cider experiment, Optimator clone
Secondary: Sorachi Ace IPA
Bottled: Dark Lord Clone Imperial Stout, Winter 2010 Spiced Ale Ambassador Brown Ale, Michigan Berry pLambic
Kegged: Old Woodward ESB, Strawberry Blonde
On Deck: Honey brown ale, dry stout

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Old 10-11-2011, 10:18 PM   #13
StittsvilleJames
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Jan 2011
Stittsville, ON
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For the record, I like it because it's cool.

 
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Old 10-11-2011, 11:40 PM   #14
Millsteg
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Sep 2011
Waukesha, Wisconsin
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cimirie - Thanks for the feedback. Lot's of good insight you have.

Stittsville - Thanks buddy!

 
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Old 10-12-2011, 12:24 AM   #15
cimirie
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Feb 2009
Orlando, FL
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Quote:
Originally Posted by StittsvilleJames
For the record, I like it because it's cool.
You can like it because it's cool. I think it's cool. But believe it or not, "cool" logos don't earn any traction or consideration with the buying public unless they convey a message or meaning.

Now, I'm fully aware this is a homebrew logo and non-commercial. Therefore, the same end-results aren't necessarily aimed for. But, the man asked for feedback and it's a subject I'm well-versed in. Paying clients don't always listen so I've no illusion that an anonymous voice online will strike a chord, but I wanted to help bring a (quasi) learned voice to bear.
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Quote:
Originally Posted by StuporMan View Post
You guys joke around with this all you want, but let me tell you something: I tried making my own beer one time and wound up with herpes!


Primary: Billy Corrigan Ale, malted cider experiment, Optimator clone
Secondary: Sorachi Ace IPA
Bottled: Dark Lord Clone Imperial Stout, Winter 2010 Spiced Ale Ambassador Brown Ale, Michigan Berry pLambic
Kegged: Old Woodward ESB, Strawberry Blonde
On Deck: Honey brown ale, dry stout

 
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Old 10-12-2011, 10:31 AM   #16
Justibone
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Apr 2010
Indianapolis, IN
Posts: 2,019
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Quote:
Originally Posted by craig_reed View Post
similar = idential even down the the exact size of the white circle and its location withing the outer circle.

Weird.
*eyeroll*

Sizes change, especially on the freakin' Internet. The two logos are quite different if you have an eye for that type of thing.

Rogness has two distinct circles, while Milsteg's is actually nested arcs/crescents. The size and font of the letters are distinctly different, and the colors are from entirely different palates.

Might as well say every corporate logo with a "swoosh" is copying Nike.

 
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Old 10-12-2011, 10:33 AM   #17
Justibone
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Apr 2010
Indianapolis, IN
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Quote:
Originally Posted by cimirie View Post
I'm in the marketing/sales consultation business. ... Good luck!
THIS guy's entire post is what good feedback actually looks like.

(I trimmed it so that it didn't take up the whole page.)

Reason: clarity

 
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Old 10-12-2011, 07:31 PM   #18
cimirie
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Feb 2009
Orlando, FL
Posts: 800
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Quote:
Originally Posted by Justibone

THIS guy's entire post is what good feedback actually looks like.

(I trimmed it so that it didn't take up the whole page.)
Thanks! I just try and contribute the way many have helped me.
__________________
-----------------------------------------------
Quote:
Originally Posted by StuporMan View Post
You guys joke around with this all you want, but let me tell you something: I tried making my own beer one time and wound up with herpes!


Primary: Billy Corrigan Ale, malted cider experiment, Optimator clone
Secondary: Sorachi Ace IPA
Bottled: Dark Lord Clone Imperial Stout, Winter 2010 Spiced Ale Ambassador Brown Ale, Michigan Berry pLambic
Kegged: Old Woodward ESB, Strawberry Blonde
On Deck: Honey brown ale, dry stout

 
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Old 10-13-2011, 09:56 PM   #19
CenCalWorthog
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Apr 2009
Fresno, CA
Posts: 137

Looks like Rogness....with brown coloring.

If it was pure coincidence, wowzer, you guys think really alike!

cheers,


 
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Old 10-20-2011, 02:38 AM   #20
Austinhomebrew
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Mar 2007
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I will take it as a compliment.

Forrest



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