Ethics of customer mailing lists - Page 3 - Home Brew Forums
Home Brew Forums > Home Brewing Community > General Chit Chat > Ethics of customer mailing lists

Reply
 
Thread Tools
Old 10-10-2011, 01:38 PM   #21
Homercidal
Licensed Sensual Massage Therapist.
HBT_MODERATOR.png
 
Homercidal's Avatar
Recipes 
 
Feb 2008
Reed City, MI
Posts: 30,632
Liked 4764 Times on 3216 Posts


As long as you are being totally fair and honest, I don't see a problem. I was going to suggest a simple one-time email mentioning that they will not be sent more unless they want to go to the website and sign up.

Or just place them on the list with an honest explanation of what's going on and instructions for opting out.

I don't have a problem with introductory emails if the opt out is for real and it's easy to do.

 
Reply With Quote
Old 10-10-2011, 05:13 PM   #22
TheMan
HBT_SUPPORTER.png
Recipes 
 
May 2009
Illinois
Posts: 3,047
Liked 340 Times on 252 Posts


I work with mailing lists frequently through my company. I wouldn't just add them in and send it. People get annoyed easily, plus no one wants to click links (even just to opt out) anymore due to all the email verification as mentioned before plus potential virus's. People fear even opening something that's not from a known email to them.

I would do as someone else suggested and opt them in if they order from here forward.

Having said this...I think your customer base of homebrewers is much more honed in than most other businesses. I honestly feel your reputation would keep people from being upset by you adding them.

 
Reply With Quote
Old 10-10-2011, 08:18 PM   #23
Bobby_M
Vendor and Brewer
HBT_SPONSOR.png
 
Bobby_M's Avatar
Recipes 
 
Aug 2006
Whitehouse Station, NJ
Posts: 23,195
Liked 1654 Times on 1069 Posts


Thanks, That's what I'm hoping also. It's not like buying a toaster on Amazon and then getting all kinds of solicitation about other products out of the blue. I'm still thinking about it. The thing is, the opt-in form is right on my front page so I'm hoping anyone that visited after I added it has the chance to decide. The emails that I thought about adding in were people who purchased prior to the mailing being set up and the form being added.
__________________
Welcome to BrewHardware.com. I love you.
BIAB Large Mesh False Bottoms and SS HERMS COILS are IN!!
Chugger Pumps, Pump Kits, Camlocks, Sightglasses, Clear USA made Silicone Tubing, RIMS, Electric Install Parts, etc.

 
Reply With Quote
Old 10-10-2011, 08:58 PM   #24
TXCrash
HBT_SUPPORTER.png
 
TXCrash's Avatar
Recipes 
 
Sep 2005
DFW
Posts: 28,160
Liked 3302 Times on 3192 Posts


Just signed up for your mailing list. Send one email with a link inviting people to join mailing list.
__________________
Quote:
Originally Posted by passedpawn View Post
You $&$&stik. You are my test. Part of it, anyway.

 
Reply With Quote
Old 10-10-2011, 09:05 PM   #25
SenorPepe
Recipes 
 
Feb 2011
Madison, WI
Posts: 705
Liked 21 Times on 15 Posts


^I agree that's the way to go. I would respect and value a supplier much more than them sending recurring unsolicited emails. Even if I have the ability to opt-out easily.

 
Reply With Quote
Old 10-10-2011, 10:51 PM   #26
Brek81
Recipes 
 
Sep 2010
Indianola,IA, Iowa
Posts: 184
Liked 4 Times on 4 Posts


From a fellow business owner perspective:
I dont see anything wrong with sending the newsletter/promotions out as long as they are:1) Identified as to who is sending the information 2)Unique and pertainant information 3)not terribly frequent (we follow up 3-4 times a year) 4)make it easy to opt out

from a conservative perspective:


i would say it would be ok to make a 1 time announcement of the newsletter to past customers, and give them an 'opt in' link

 
Reply With Quote


Reply
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
AHB Customer Service 509inc General Chit Chat 2 07-22-2010 01:53 AM
Found a great website for planning meals/shopping lists Coastarine General Chit Chat 1 03-13-2010 09:27 PM
Really bad customer service. Bernie Brewer General Chit Chat 7 03-29-2009 09:08 PM
The Customer is not always right..... GilaMinumBeer General Chit Chat 4 08-05-2008 03:20 PM
Business Ethics.... jjasghar General Chit Chat 28 05-25-2007 05:53 PM


Forum Jump