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Old 10-08-2011, 12:58 PM   #11
Bobby_M
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I know opt out links are used for nefarious purpose on spam mails but I think I'd take the advice above and include an intro statement in the following newsletter explaining that if you are receiving this for the first time, it is because the email provided in a previous transaction was added to the list. I will apologize to those who have no interest in receiving future emails and here is what you click to opt out for good.

I'd hope that everyone would remember dealing with me in the past and not take it for completely unsolicited spam.
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Old 10-08-2011, 01:08 PM   #12
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Quote:
Originally Posted by Bobby_M View Post
I know opt out links are used for nefarious purpose on spam mails but I think I'd take the advice above and include an intro statement in the following newsletter explaining that if you are receiving this for the first time, it is because the email provided in a previous transaction was added to the list. I will apologize to those who have no interest in receiving future emails and here is what you click to opt out for good.

I'd hope that everyone would remember dealing with me in the past and not take it for completely unsolicited spam.
Completely fair, Bobby.

If someone gets bent out of shape over a polite, professional e-mail, that's on them. Also, your rep. in the home brewing community speaks for itself.

Edit: just subscribed. Nicely done, Bobby
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Old 10-08-2011, 01:17 PM   #13
Yooper
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I've never received an email from you, although I'm a customer. I'd be surprised at first to get such an email, but once I "recognized" you, I'm sure I'd be totally fine with it.
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Old 10-08-2011, 01:35 PM   #14
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Patiently awaiting my newsletter..........

 
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Old 10-08-2011, 01:42 PM   #15
KCBrewer
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Quote:
Originally Posted by Bobby_M View Post
I know opt out links are used for nefarious purpose on spam mails but I think I'd take the advice above and include an intro statement in the following newsletter explaining that if you are receiving this for the first time, it is because the email provided in a previous transaction was added to the list. I will apologize to those who have no interest in receiving future emails and here is what you click to opt out for good.

I'd hope that everyone would remember dealing with me in the past and not take it for completely unsolicited spam.
That sounds perfectly reasonable. Feel free to add me to the list. I'll be in the market for another sightglass as well, so you'll be getting my address again anyway.
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Old 10-08-2011, 02:01 PM   #16
Bithead
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I agree with jwright, send out an intro email encouraging signup. If they sign up great and if not then don't hound them with annoying email. Maybe encourage once or twice a year.
Just got done subscribing.

 
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Old 10-08-2011, 02:09 PM   #17
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while ordering my second sightglass last night I noticed that newsletter bit. I was on my phone and just wanted to place my order. I am heading over now on the laptop to sign up.

-=Jason=-

 
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Old 10-09-2011, 05:13 AM   #18
passedpawn
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I don't think adding folks to a repeating newsletter is a good idea. However, I do think it would be OK sending a single email with a link, informing your customers of the newsletter.

Now where's my newsletter?
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Old 10-09-2011, 03:54 PM   #19
cricky101
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I don't have a problem with receiving a newsletter or other similar email from a company I've done business with in the past. If it's something I want to read I will. If not, it's one click to mark it as spam and never see it in my inbox again or unsubscribe via the included links.
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Old 10-09-2011, 04:51 PM   #20
ReverseApacheMaster
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Given that some people will be pissed about it I'd probably avoid adding people to your newsletter. Why not just add the opt-in to the order page and have it default to yes?

 
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