The Dead Ringer is a clone of Bell's Two Hearted Ale. Not sure if you get that out in CA, but it's a very good American IPA brewed in Mich. NB had to change the name after the threat of legal action from Bell's. Here's a funny article about the Cease & Desist letter to NB.
I'm only one batch into the HB experience right now, my first was an Irish Red Ale from Midwest that's carbonating right now. I'm doing a Red Rye IPA from them next, but I've been looking at this kit from NB and thinking about doing it. Hope it turns out well for you.