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Old 04-07-2007, 11:41 PM   #1
McCall St. Brewer
Sep 2005
West Monroe, Louisiana
Posts: 1,171
Liked 3 Times on 2 Posts

I'm now halfway through my second manhattan this evening and it's amazing how much clearer I seem to be thinking... so, anyways, I was at a local liquor store this afternoon, and while I was there I was very impressed by their very nice selection of beers. They had a whole bunch of belgians, the usual Wisconsin micro-brew suspects, other notable U.S. brews, like Dogfish Head, Rogue, Anchor, Sierra Nevada, just to name a few, German stuff, anyway, you get the picture.

Later, though, I got to wondering. This is not the only store in my town that has lots of different beers like that. In fact, there are several places that I know of, just within a few miles from my house that have that. Now, when you read the label on, say, a Dogfish Head 60 Minute IPA (not to pick on them in particular-- I happen to like their beer) they say that they are a really small brewer from Delaware. That got me to thinking-- if they're so small, how can they have their beer all over the place? I mean, the U.S. of A. is a big place. Big doesn't even begin to describe it. If they put their stuff in stores everywhere, wouldn't they have to make an awful lot of beer?

There's only one explanation for this: BMC. We all know that the huge international brewers want nothing less than world dominance. They want everyone to drink BMC. Everyone. Even your dog. So, what I'm thinkin' is this: Dogfish Head is BMC. So is Smuttynose, Anchor, New Glarus... etc. They are all BMC.

Now, I know what you're thinkin'-- those beers certainly taste nothing like BMC. They've got it all figured out, though. They know that if it said Miller or Bud, or Coors on the bottle You Wouldn't Drink It. They also (now this is where they're really clever) now know that if it tasted like BMC You Wouldn't Drink It.

So, what they do it they hire consultants (who are paid hundreds of thousands a year) to figure out how to make BMC taste like good beer. Then they hire other consultants to make up brand names and labels that sound like nice, local, folksy brands from nice, craft-made micro-breweries. Then, they make so much of it that it's everywhere. So, just as they want us to, every time we go to the store and buy a micro-brew, we're actually drinking BMC.

Sound depressing? It should be. It guess worse. Because I know what you're thinking now: I make homebrew. I don't drink BMC. Well, that may be true for now (maybe). But with BMC, sooner or later you will realize that you can't run and you can't hide. They have been working on the technology for awhile now, and for all we know they may already have it in place, to deal with homebrewers. If it has not already happened (and we won't even know it when it does) we will eventually all be homebrewing zombies. Homebrewing WHAT, you say? Zombies who brew for BMC. Oh, we will continue to think we are brewing awesome homebrew. And it will (at least for now) continue to taste like homebrew. But, in reality we will simply be brewing BMC at home.

Once this happens, everyone in the world will drink BMC.

zzzzzzzzzzzzzzzzzzzzzzzzzzz.... WTF!! Was I dreaming!? Jeez, what a nightmare....

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Old 04-08-2007, 01:08 AM   #2
Jim Karr
Jim Karr's Avatar
Dec 2005
SW Michigan..Bangor/Covert area
Posts: 1,259
Liked 6 Times on 5 Posts

As for me and my household, we shall serve the Lord. Joshua

"God is great, beer is good, people are crazy." Some country artist

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Old 04-08-2007, 01:22 AM   #3
chillHayze's Avatar
Mar 2006
Columbus OH
Posts: 1,589
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Dude this realization has come across me as well. Companies just want to make some bloody money! This is the product of that.

The alternative is communism. I'd say we have the best of the worst.
Every little thing is gonna be alright.

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Old 04-08-2007, 05:01 AM   #4
I prefer 23383
Pumbaa's Avatar
Oct 2005
Milwaukee, Wisconsin
Posts: 7,262
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Dont go looking into beer distirbuters . . . You may not be able to handle it
Originally Posted by P.J. O'Rourke
"There are just two rules of governance in a free society: Mind your own business. Keep your hands to yourself."

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Old 04-08-2007, 05:22 AM   #5
EdWort's Avatar
Jul 2006
Bee Cave, Texas
Posts: 11,912
Liked 341 Times on 169 Posts

Miller did it with Plank Road Brewery which makes Ice House and made something "dog" beer. AB make Ziegen Bock just to compete with Shiner in Texas (it tastes just like Michelobe Amber Bock) BMC's will invent names & buy breweries just like they did before. It's not new, it's business.

I'm glad Fritz Maytag of Anchor won't sell out!

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Old 04-08-2007, 09:05 AM   #6
z987k's Avatar
Feb 2007
Posts: 3,518
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yeah they may make a lot of beer, but does that matter? Not to me, it's the taste. And when was the last time a micro cost the same as bmc? Yeah they make it in bulk but they use quality ingredients that should be in beer, and that costs a bit more.

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Old 04-08-2007, 12:46 PM   #7
McCall St. Brewer
Sep 2005
West Monroe, Louisiana
Posts: 1,171
Liked 3 Times on 2 Posts

"Resistance is futile!"

Seriously, while I still buy BMC occasionally, I do gladly pay $7 or $8 a six-pack for micro-brews all the time.

Even though I have read here that Goose Island is owned by one of the biggies it still tastes good.

Really, compared to what we could buy just a few years ago, it is nirvana out there in the stores now. If this keeps up, pretty soon the beer department will be as big as the wine department. I think it's great.

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Old 04-08-2007, 02:42 PM   #8
Will work for beer
Dude's Avatar
Jan 2005
Knob Noster, Missouri
Posts: 8,770
Liked 88 Times on 70 Posts

Lala land is what that is. DFH is NOT BMC. Stone is NOT BMC. And the list goes on.

Soon you'll see A-B buy even more craft breweries to get into the market. They have some of the best bremasters in the world--yet the marketing company won't allow them to make "good" beer. Know why? Too small of a market share. But the more little breweries that A-B buys up, soon they'll control that market too.

I know you were just shooting the sh!t....but thank goodness it isn't true!!!!!
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Old 04-08-2007, 03:27 PM   #9
Sir Humpsalot
Sir Humpsalot's Avatar
Nov 2006
Posts: 4,005
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Goose Island is owned by BMC. However, their brewpubs haven't changed and you only see house beers, brewed on premises, on tap there. As long as the beer is good, who cares? If you can make something better yourself, then by all means, do it!
In Process: Mango Beer, Homebrewers Pale Ale
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Old 04-08-2007, 04:22 PM   #10
david_42's Avatar
Oct 2005
Oak Grove, Oregon, USA
Posts: 25,595
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Due to Oregon's three tier distribution laws, the only way for most micros to get out there is to sign on with a major.

[Got to love this one: distributors can restrict what brands of cans & bottles their recycling machines accept.]
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"

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