If this is Bison Brewing in Berkeley, CA, I was never impressed with their brews. Good, but not great. On the other hand, chocolate ales rarely have a strong chocolate flavor. Very chocolaty for an ale isn't even See's.
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"
"I would like to die on Mars, just not on impact." Elon Musk