This is still going on:
It's a great deal! For $64 (+$12 s/h at Midwest) you get a beer kit, $25 gift card, 2 buckets and assorted other equipment. The $25 (+s/h) can easily buy another kit.
The Kit + Gift card are worth $50 by themselves.
I don't think you need to be in the Birmingham area (ironically it's still illegal to homebrew in Alabama).