Originally Posted by SD-SLIM
Very cool...I wonder if they re-use the magnets at the bottom of the cup?
Not sure how they will do it for the home version. The stadium version uses advertising on the magnets so they are not reusable. I know Budweiser bought the advertising rights at the recent Final 4. The beer purchaser gets a cool collectors magnet from the event.
The price of the cups, as I remember, is about $.40 each. But at an event, the more beers you can now sell because of quicker lines, and the amount of beer you get out of a keg (less waste) makes up the difference.