This is scary - Micropub - Home Brew Forums

Register Now!
Home Brew Forums > Home Brewing Community > General Chit Chat > This is scary - Micropub

Reply
 
Thread Tools
Old 03-08-2007, 03:05 PM   #1
Cheesefood
Recipes 
 
Jul 2005
Poo-Poo Land
Posts: 6,748
Liked 41 Times on 29 Posts



http://www.micropub.com/


When using the MICROPUB® Brewing Station, the most difficult and time consuming steps of the brewing process are already done for you. Under the supervision of our Brewmaster, the worts are produced to our specifications, then reduced to 80% solids by removing the water inside a vacuum allowing easy shipment and storage. This process maintains the delicate balance of the wort. You introduce the Concentrated Wort Extract (CWE) into your MICROPUB® Brew Kettle with water, and boil. You then add our special blend of Hops provided with each batch kit to add flavor and aroma. The brewing stage is now complete.

It's the Mr. Beer of Brewpubs.
__________________
Past Winners: Caramel Cream Ale #1, Hoegaarden Clone, Boom-Boom Vanilla Ale, Lazy Monk Abbey Style, Amarillo Cream Ale. (AG),

Buy a shirt now!!! Please! Did I help you? Buya shirt!
Cool Shirts.



 
Reply With Quote
Old 03-08-2007, 03:16 PM   #2
Bobby_M
Vendor and Brewer
HBT_SPONSOR.png
 
Bobby_M's Avatar
Recipes 
 
Aug 2006
Whitehouse Station, NJ
Posts: 23,239
Liked 1690 Times on 1087 Posts


Well, I don't know. I've had some pretty horrible all grain brews and some pretty good extract brews. I don't particularly agree that a brewpub should really be brewing extract, but it's not the worst thing that can happen as long as the end product is drinkable.
__________________
Welcome to BrewHardware.com. I love you.
Corny Keg Dry Hop Canisters $26.50 for limited time
Chugger Pumps, Pump Kits, Camlocks, Sightglasses, Clear USA made Silicone Tubing, RIMS, Electric Install Parts, etc.

 
Reply With Quote
Old 03-08-2007, 03:18 PM   #3
Cheesefood
Recipes 
 
Jul 2005
Poo-Poo Land
Posts: 6,748
Liked 41 Times on 29 Posts


It's turning a brewpub into a standardized product. It's like going to a steakhouse, ordering a T-bone, and having them turn around and pull a pre-cooked one out from under the heat lamps.

Brewpubs should be showcases of great beer. They should take pride in what they brew and their head brewer should be the crown jewel of the establishment.
__________________
Past Winners: Caramel Cream Ale #1, Hoegaarden Clone, Boom-Boom Vanilla Ale, Lazy Monk Abbey Style, Amarillo Cream Ale. (AG),

Buy a shirt now!!! Please! Did I help you? Buya shirt!
Cool Shirts.



GarageDweller Likes This 
Reply With Quote
Old 03-08-2007, 03:23 PM   #4
david_42
 
david_42's Avatar
Recipes 
 
Oct 2005
Oak Grove, Oregon, USA
Posts: 25,595
Liked 152 Times on 143 Posts


Extract based brewing at the pro level just isn't cost effective either, but people keep selling the gear.
__________________
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"

"I would like to die on Mars, just not on impact." Elon Musk

 
Reply With Quote
Old 03-08-2007, 04:44 PM   #5
Brewpastor
Beer, not rocket science
HBT_LIFETIMESUPPORTER.png
 
Brewpastor's Avatar
Recipes 
 
Feb 2006
Corrales, New Mexico
Posts: 4,574
Liked 37 Times on 31 Posts


Years ago I went to a pub with this concept with Michael Jackson, the write, not the boy toucher, and it was really bland. What Jackson pointed out was it takes away the creativity of the brewer, the uniqueness of the pub and the freshness of product produced fresh on hand.

I will be surprised if the idea flies.
__________________
Before I learned to brew I was poor, sober and lonely. Now I am just poor.

 
Reply With Quote
Old 03-08-2007, 05:29 PM   #6
Reverend JC
2500 gallons year to date
HBT_LIFETIMESUPPORTER.png
 
Reverend JC's Avatar
Recipes 
 
Jun 2006
Your Mom's
Posts: 1,880
Liked 3 Times on 3 Posts


Isn't this the same thing that places like granite city do? I watched a huge liquid tanker pull up to the restraunt in Lincoln and hook this giant hose up to a fixture in the wall. I asked this dude who introduced himself as the head brewer there and he said it was the wort that they make some place in Iowa and ship to all of their franchised locations. I suppose it keeps the beer tasting identical no matter where you drink it. So by head brewer he meant yeast adder and fermentation tank cleaner.
__________________
"Just because i don't care dosen't mean I don't understand." -Homer Simpson


http://www.modernmonks.com

 
Reply With Quote
Old 03-08-2007, 05:39 PM   #7
Fiery Sword
 
Fiery Sword's Avatar
Recipes 
 
Oct 2006
Revere, MA, Massachusetts
Posts: 908
Liked 4 Times on 3 Posts


Yea, this seems like a strange idea. I would absolutely agree with the King of Pop about this process mostly removing the art of brewing and freshness from the "brew pub" - and to be honest I just don't see what the big whoop is. If you are going to invest the money to start a brew pub, why not just go all the way and actualy make the beer yourself?!? It just seems very half-assed.

...Though it reminds me of a few years back when I had a transmission replaced in my Chevy Caprice. I went to pick it up and the mechanic told me "It wasn't back yet" - which blew my mind. They were actually sending the car to another business to do the work. After a brief argument (my point what that either HE is making nothing, or the actual job cost is being marked up so both businesses benefit) I found myself driving across town to pay for and pick up the car from the people who actually did the work.

 
Reply With Quote
Old 03-08-2007, 05:46 PM   #8
zoebisch01
 
zoebisch01's Avatar
Recipes 
 
Nov 2006
Central PA
Posts: 5,182
Liked 10 Times on 10 Posts


Quote:
Originally Posted by Brewpastor
What Jackson pointed out was it takes away the creativity of the brewer, the uniqueness of the pub and the freshness of product produced fresh on hand.
Seriously, and that is pretty much what the whole concept of a brewpub is in a nutshell.
__________________
Event Horizon ~ A tribute to the miracle of fermentation.

Brew what you like. Do this, and you will find your inner brewer.

 
Reply With Quote
Old 03-08-2007, 05:48 PM   #9
zoebisch01
 
zoebisch01's Avatar
Recipes 
 
Nov 2006
Central PA
Posts: 5,182
Liked 10 Times on 10 Posts


Hmm, I wonder....

You know in some states owning a brewery license is a way to serve your own product without aquiring a liquor license. I wonder if this ties into that somehow. Whereas in one area a liquor license might be untouchable in terms of price, a brewery license may not. Just a thought.
__________________
Event Horizon ~ A tribute to the miracle of fermentation.

Brew what you like. Do this, and you will find your inner brewer.

 
Reply With Quote
Old 03-08-2007, 05:54 PM   #10
alemonkey
Recipes 
 
Jan 2006
Lincoln, NE
Posts: 851
Liked 5 Times on 3 Posts


You know what's funny about Granite City? Supposedly they don't add their yeast until the wort gets to the final destination. Apparently if yeast is pitched before it crosses the state line it's considered beer and they would have to pay a federal tax or something to that effect.

Sounds to me like it's a good way to get an infection. I do have to say that their beer is fairly unremarkable.

This Micropub thing sounds like something someone would do if they don't give a crap about brewing, but want to run a brewpub because they think it will be a good business investment.

 
Reply With Quote
Reply
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
First batch. Wow that was scary. aidanpryde18 Beginners Beer Brewing Forum 13 03-05-2009 12:11 AM
All grain not so scary! Adam's Apples All Grain & Partial Mash Brewing 18 09-22-2008 06:50 PM
This is kind of scary wihophead General Chit Chat 3 02-14-2008 01:44 AM
Scary! marshman Drunken Ramblings and Mindless Mumbling 6 08-31-2006 09:59 PM


Forum Jump