A-B and MillerCoors raising prices on their "budget beers" - Home Brew Forums
Home Brew Forums > Home Brewing Beer > General Beer Discussion > A-B and MillerCoors raising prices on their "budget beers"
Cool Brewing Giveaway - Supporting Membership Drive & Discount

Reply
 
Thread Tools
Old 04-20-2011, 12:52 AM   #1
shanecb
Recipes 
 
Mar 2010
Pittsburgh, PA
Posts: 1,255
Liked 36 Times on 32 Posts



It seems that both Anheuser-Busch and MillerCoors are raising prices to try and drive consumers to purchase their "premium" beers. I threw a quick post up on my site (in my signature) for anyone interested, but since I don't want to get accused of trying to drive traffic to the site, here's another source http://adage.com/article/news/recove...ngover/226904/

What are everyone's thoughts on this? I was only able to find a couple of sources, so I don't really have any info beyond what is in the Advertising Age article. It seems like a rather dick move in my opinion, though it's admittedly smart from a business perspective.


__________________
A particular love for ancient, obsolete, or lesser-known style from both the US and abroad.

 
Reply With Quote
Old 04-20-2011, 12:58 AM   #2
kapbrew13
Recipes 
 
Mar 2011
somerset, NJ
Posts: 1,376
Liked 44 Times on 34 Posts


So Miller lite is considered a premium beer? Don't drink that stuff anymore so it doesn't bother me.



 
Reply With Quote
Old 04-20-2011, 01:00 AM   #3
JNye
Recipes 
 
Mar 2010
Lansing, IL
Posts: 608
Liked 13 Times on 11 Posts


I drank those beers before I turned 21. After that I was able to purchase my own beer and be more discerning, and slowly started exploring beer. Its lead me here, I really don't care what they do in regards to that style of beer. I'm not interested in it. Its probably a smart business move.

 
Reply With Quote
Old 04-20-2011, 01:11 AM   #4
Homebrewtastic
Recipes 
 
Jun 2009
San Antonio, Texas
Posts: 1,042
Liked 26 Times on 23 Posts


I think a more pertinent question is where is AB and Miller Coors getting all of their horse urine?
__________________
On Deck:
Primary: Lambic-ish
Kegged: Das Funken Weisse, Un Poquito Wylde
Bottled: Epik Barleywine, Chocolate Chili Pumpkin Porter, EKG Amber
Adventures in Zymurgy - Homebrewing and Sour Beer Blog

 
Reply With Quote
Old 04-20-2011, 01:16 AM   #5
kapbrew13
Recipes 
 
Mar 2011
somerset, NJ
Posts: 1,376
Liked 44 Times on 34 Posts


Large Clydesdales = big bladders.

shanecb Likes This 
Reply With Quote
Old 04-20-2011, 01:20 AM   #6
RDWHAHB
Recipes 
 
Oct 2009
Denver
Posts: 821
Liked 14 Times on 12 Posts


I couldn't care less.

 
Reply With Quote
Old 04-20-2011, 01:21 AM   #7
shanecb
Recipes 
 
Mar 2010
Pittsburgh, PA
Posts: 1,255
Liked 36 Times on 32 Posts


Quote:
Originally Posted by kapbrew13 View Post
Large Clydesdales = big bladders.
+1 for that one



I also agree, that I don't really get the Miller Lite and Bud Light being called "premium", but I suppose it's mostly to differentiate from the "budget" beers.
__________________
A particular love for ancient, obsolete, or lesser-known style from both the US and abroad.

 
Reply With Quote
Old 04-20-2011, 01:26 AM   #8
Zen_Brew
Recipes 
 
May 2009
Seattle
Posts: 1,854
Liked 23 Times on 23 Posts


This really is funny stuff. I'm sure she is paid well, but how proud could Elina Vives be? LOL

Brand manager for Keystone Light, Elina Vives

There is a significant segment of the population that chooses to drink below premium, and those are the guys we really want," said Ms. Vives

To do that, Keystone is doubling down on a strategy that has made it one of the biggest ad spenders in the below-premium segment. The brand will become a sponsor of the WWE pro-wrestling franchise

the brand's target audience of men aged 21 to 34, who prefer T-shirts and worn-out hats to fancy clothes and who drink cheaper beer and are damn proud of it.
__________________
Primary: German Hef, Belgian IPA, Scottish 80, Belgian Dubbel
On Tap: Oatmeal Stout, Vanilla Oatmeal Stout, Belgian Dark Strong, Munich Dunkel, Dunkel Weizen, Oktoberfest, Bock, IPA, Black IPA, English IPA, Pale Ale

Using the mind to look for reality is delusion. Using your senses to look for reality is awareness.

"One time I was so desperate for a beer I snuck into the football stadium and ate the dirt under the bleachers." Homer Simpson

Life, Liberty, and the Pursuit of Hoppiness

 
Reply With Quote
Old 04-20-2011, 01:48 AM   #9
HokieBrewer
Recipes 
 
Sep 2008
Greensboro, NC
Posts: 1,071
Liked 31 Times on 28 Posts


Keystone used to have the highest market share %/ad dollars spent. They never used to advertise that brand but it still sold pretty well for frat parties etc...
__________________
Now here's a little something that you might not like. My DJ's name is Mix Master Mike.

 
Reply With Quote
Old 04-20-2011, 01:59 AM   #10
onthekeg
Recipes 
 
Feb 2009
Posts: 1,776
Liked 83 Times on 65 Posts


Quote:
Originally Posted by Zen_Brew View Post
This really is funny stuff. I'm sure she is paid well, but how proud could Elina Vives be? LOL

Brand manager for Keystone Light, Elina Vives

There is a significant segment of the population that chooses to drink below premium, and those are the guys we really want," said Ms. Vives

To do that, Keystone is doubling down on a strategy that has made it one of the biggest ad spenders in the below-premium segment. The brand will become a sponsor of the WWE pro-wrestling franchise

the brand's target audience of men aged 21 to 34, who prefer T-shirts and worn-out hats to fancy clothes and who drink cheaper beer and are damn proud of it.
No offense meant, but she forgot NASCAR too.



 
Reply With Quote
Reply
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
"5 Beers in 1 Huge Glass" idiots in advertising madewithchicken General Beer Discussion 32 08-15-2011 11:52 PM
SWMBO likes "wheaty" beer . . . . but not wheat beers! JetSmooth General Beer Discussion 36 03-25-2011 05:23 PM
"Appetizer" vs. "full-meal" beers..? beergears General Beer Discussion 5 06-04-2010 11:39 PM
"This beer doesn't fit a style"- crazy beers SkinnyShamrock General Beer Discussion 22 06-04-2009 09:53 PM
"designing great beers", second edition? mikfire General Beer Discussion 2 05-31-2009 03:53 PM


Forum Jump