Amber will have some caramel in it. Gold will have more body than light, but the flavor will be about the same. If you are making a Pilsner, go for the Gold.
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"
"I would like to die on Mars, just not on impact." Elon Musk