Just about everything that undergoes a fermentation will yield you with different flavour profiles in the final product. Think about grapes fermenting into wines. They taste almost nothing like a grape! Maybe play around when you add the cranberry in. If you have a few gallon jugs spare, you could experiment by adding it at the start, adding it mid fermentation and adding it as a back-sweetener.
Then you could let us know how you went and which recipe was the best