I find it to be a pain as well, in fact with my new setup I hope to eliminate siphoning all together. Although I guess I'd still need a hos from the better bottle tap to bottom of keg.
I use a quick starsan soak and then a rinse. Occasionally I'll use the wire brush if needed.
Brewing Next: Stout
Fermenting: APA with Pils and Saaz, German Pilsner, DunkelWeizen