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Old 02-15-2011, 09:18 PM   #11
Jul 2010
Chicago Suburbs
Posts: 102
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Originally Posted by DemonIAm View Post
In a way, I really hope that it turns out to me an off-variety, or a prototype. Of course, Coke is so big now, that this really won't hurt them.
If you listen to the episode, that's pretty much what it boils down to... or at least they (Coca-cola) put it to very much that exact explanation - that the recipe was likely a prototype.

Also, This American Life had to scale the recipe based on extractions of oils 130 years ago vs. now, and sub out ingredients (phosphoric acid vs. citric acid, High Fructose corn Syrup vs. sugar, etc.)...

They end the episode on the idea that there's one thing that Coca-cola always will have, and that's 120 some odd years of marketing and sales that no "clone" recipe could ever match - which speaks to a completely subjective aspect of Coca-cola that reaches beyond the product/recipe itself.
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Old 02-15-2011, 09:20 PM   #12
Post Hoc Ergo Propter Hoc
Revvy's Avatar
Dec 2007
"Detroitish" Michigan
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Anyone think that maybe the reason the link isn't working, is because coca cola doesn't WANT the link to work.

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Old 02-15-2011, 09:31 PM   #13
mr_goodwrench's Avatar
Apr 2008
Auburn, GA
Posts: 888
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Hahaha! That was exactly my thought Revvy!
Originally Posted by MyNameIsPaul View Post
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Old 02-15-2011, 11:24 PM   #14
Jul 2010
Byron Center, MI, Michigan
Posts: 101

still wonder what the secret ingredient "7x" is...

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Old 02-16-2011, 09:36 AM   #15
MetallHed's Avatar
Jun 2010
Chippewa Falls, Wisconsin
Posts: 834
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Originally Posted by vandeg View Post
still wonder what the secret ingredient "7x" is...
It's right here:

Originally Posted by Stimulus View Post
The recipe:
The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops
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Old 02-16-2011, 12:53 PM   #16
dinnerstick's Avatar
Nov 2010
utrecht, netherlands
Posts: 2,019
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do listen to the episode, free to download, it's interesting, and the coke representative basically admits that even if you could clone the stuff so much of the coke image is just that- the image, the marketing, the label, etc. so all the talk of cracking the recipe does is add to people's awareness of their product.
((also the second story on the guy who faked documents covering up jfk and marilyn monroe's love affair and almost got away with it is even more interesting than the coke one...))
oh yeah two other points from the show 1. that they re-made it by that recipe but then had to way scale all the flavorings down because they were so overwhelming, 2. you have to get the 'decocainized' cocoa leaves! ha!! apparently available online.

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