Originally Posted by bwomp313
Also, on a different occasion we did a coors lite vs keystone lite and we decided that we're pretty sure Coors just packs the same beer into the two different cans and sells one for more money.
Went to college with an older dude who was an engineer for Coors in the early 90's. He would tell anyone who would listen that they would pour Coors and Keystone straight from the same tanks. The company knew how to maximize profits in a given quarter by selling more of one or the other, but it was all the same "beer".
Also, he said that 90+% of the research money there went into figuring out how to get the aluminum cans as thin and inexpensive as possible, instead of doing anything with the actual beer itself.