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Old 07-28-2010, 02:05 PM   #1
Cojones893
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I was looking at old photos from the depression and I saw this sign in Chicago in 1943.



What is the deal with the 33 to 1?



 
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Old 07-28-2010, 02:23 PM   #2
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Quote:
Originally Posted by Cojones893 View Post
What is the deal with the 33 to 1?

maybe 33 parts water and 1 part beer?


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Old 07-28-2010, 02:23 PM   #3
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No clue but that is a GREAT shot. Very clear and the colors look fantastic. It would be a great enlarged as a 5'x3' back drop behind a bar.
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Old 07-28-2010, 02:26 PM   #4
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A little more digging turned this up:



Quote:
33 Fine Brews Blended to Make ONE Great Beer...
This might be related to what I learned in a trivia contest last night. The original name of PBR was "Best Select", so it sounds like they took a bunch of their best beer, blended it together, and made this beer out of it.
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Old 07-28-2010, 02:32 PM   #5
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If anyone is interested the rest of the photos are here

http://blogs.denverpost.com/captured...rom-1939-1943/

It's a great series of color shots from the depression.

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Old 07-28-2010, 02:45 PM   #6
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The perspective is funny; the PBR sign looks bigger than the skyscrapers.

Here's the 33-to-1 explanation

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Old 07-28-2010, 02:47 PM   #7
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Incidentally, that sign was originally a Chevy sign. Loads more info here:

http://www.shorpy.com/node/47

[edit] Make sure to follow the link on that page to an old B/W video of the workings of the Chevy sign. Great stuff.
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Old 07-28-2010, 05:48 PM   #8
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Cool sign, but I wonder how they manage to get so little flavor out of 33 tries...

 
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Old 07-28-2010, 05:53 PM   #9
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Quote:
Originally Posted by Homercidal View Post
Cool sign, but I wonder how they manage to get so little flavor out of 33 tries...
Someone I spoke with said that Yuengling (I think) does the same thing. Probably they all do. Lots of batches mixed together so there is very little variance in the end. Beer averaging.

You wouldn't want one tasty batch ruining the final product.
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Old 07-28-2010, 06:12 PM   #10
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hah walker, my parents have a handful of those trays (we used them for crawfish all throughout the the 80's), they have the PBR along with some others like MGD and budweiser.



 
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