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Old 07-26-2010, 03:46 AM   #1
Germelli1
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Jul 2010
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Take this with a grain of salt because I am not sure the legitimacy of this but:



Quote:
Pardon Me, Would You Have Any Pabst Blue Ribbon?
Posted by Evan Osnos

Somewhere over the Pacific, Pabst Blue Ribbon began putting on airs.

That reliably blue-collar Milwaukee lager, later adopted by unbearable hipsters on the coasts, has turned up in China. And P.B.R., best known in the U.S. for being the cheapest beer on the grocery-store shelf, has—like so many expatriates before it—taken the move as an opportunity to change its image. For a beer, that appears to involve an elegant glass bottle and a fantastically ridiculous price tag. One bottle: forty-four dollars.

Bravo to Danwei for the story of how P.B.R. has been reborn as “Blue Ribbon 1844” beer in China, advertised in magazines as a “world famous spirit” to be savored from a champagne flute. As a recent advertisement in Window of the South magazine put it:

It’s not just Scotch that’s put into wooden casks. There’s also Pabst Blue Ribbon Beer 1844.
Many world-famous spirits
Are matured in precious wooden casks
Scotch whisky, French brandy, Bordeaux wine…
They all spend long days inside wooden casks.

This is not the first time that P.B.R. has reinvented itself over the years. Since it got its start in the nineteenth century, it has pitched itself in various ways to workers, families, and sports fans—as this good roundup shows. But now, it seems, that a clever Chinese distributor has snatched up the license knowing full well about the Chinese fondness for trophies and ribbons. (See: Olympics, 2008). Alcohol, as I described in a piece on China’s love affair with wine, has become a prime tool for conspicuous consumption. And “Blue Ribbon 1844,” as its Chinese site assures us, has winner written all over it.

Read more: http://www.newyorker.com/online/blog...#ixzz0uky78v81
From http://www.newyorker.com/online/blog...ue-ribbon.html

 
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Old 07-26-2010, 04:39 AM   #2
ericd
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So is this just regular PBR in a fancy bottle?

Well if they're dumb enough to fall for it, they deserve it.

 
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Old 07-26-2010, 12:25 PM   #3
Germelli1
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I'm not sure how the 1844 compares to the historic PBR we all know

 
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Old 07-26-2010, 03:55 PM   #4
slowbie
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This followup article makes it more clear that it is in fact a very different beer.

The second page of this magazine has an article that gives a couple more details as well.

In summary, this beer is an amber/red ale with an OG of 15.7 Plato (1.064), is dry hopped with cascades, is 38 IBU, and is barrel aged.

 
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Old 07-26-2010, 03:59 PM   #5
JetSmooth
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Pfft. If it ain't served in a squirrel...
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Bottling the Belgian: A Photo Odyssey

Beer is the mind-killer. Beer is the little death that brings total obliteration. I will face my beer. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see it's path. When the beer has gone there will be nothing. Only I will remain.

 
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Old 07-26-2010, 04:02 PM   #6
weirdboy
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So that's about 300 RMB per bottle? That's a pretty high price for beer in China. Probably 100x the cost of a domestic bottle.

 
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Old 07-28-2010, 02:50 PM   #7
Germelli1
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Quote:
Originally Posted by JetSmooth View Post
Pfft. If it ain't served in a squirrel...
haha touche

 
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Old 09-26-2010, 04:51 PM   #8
reeyawd
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Had one of these last night. Its an enjoyable American Amber Lager. Clean crisp, light body, malty nose with a malty sweet caramel flavor. The carbonation is light and very tight, distantly reminiscent of champagne. All the flavors meld well, and the beer comes off as well crafted instead of a PBR in a fancy bottle







 
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Old 09-28-2010, 09:15 PM   #9
celbii
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Sep 2010
okc
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Is the cost 44 Us dollars or 44 RMB?
Because I Remember when I was in china about 8 years ago or so I paid around 2-3RMB for a BIG(500ml?) bottle of Tsingtao at convenience stores all around. It was about the equvilient of 25 US cents lol. That is crazy if it is US $44 haha.

 
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Old 09-28-2010, 09:25 PM   #10
AZ_IPA
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FWIW, when I was in Hong Kong in 2003, PBR was the most expensive beer in the grocery store...

 
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