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Old 07-03-2010, 02:51 PM   #11
Dec 2008
Posts: 120
Liked 6 Times on 4 Posts

This worked for me...
1. copy OP link
2. click OP link (get routed to subscription page)
3. paste OP link into address bar

I've seen/heard similar news articles and each had a similar conclusion (one on NPR comes to mind). In summary, American light lagers are on a slide and one major area of improvement is quality. However, instead of improving, the BMC's will spend their dollars on marketing.

I personally say great! Let them keep trying to push their 100 varieties of the same. It leaves more room for the micro's and nano's to truly create a craft product.

The worse thing that could come of this is for the BMCs to flood the craft market with cheap inferior "craft" products - thus turning off potential new drinkers. Think of Pliny +Schlitz = Plitz.

I can hear it now, "Ah bro, you like that micro stuff? I had it once: a bottle of Plitz. Man did it suck. That's why I only drink MegaLite! Plus it has an led that lights up when I need to buy more. Strange... that led is always on."
fermenting: Edwort's Apfelwein
kegged: soda h2o, Belgium Pale Ale
, SMaSH IPA, Nora Bear's Brown
killed: IPA 'lite', Kölsh
current setup: under review

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Old 07-03-2010, 03:16 PM   #12
Beer Gnome
Teromous's Avatar
Sep 2009
Virginia Beach, VA
Posts: 2,962
Liked 566 Times on 309 Posts

The tinyurl worked for me, just clicking it. That's actually a really good article, not just a funny one.

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Old 07-03-2010, 03:29 PM   #13
Dec 2009
Posts: 127

the comments are great too, especially the guy calling anyone who reads WSJ stuck up and snobby.

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Old 07-03-2010, 10:40 PM   #14
Feb 2010
The Colony, Texas (DFW area)
Posts: 36
Liked 1 Times on 1 Posts

+1 passedpawn

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Old 07-04-2010, 12:03 AM   #15
bovineblitz's Avatar
Mar 2010
Binghamton, NY
Posts: 2,445
Liked 137 Times on 111 Posts

I did not realize Miller, Coors, Molson, and Pabst were essentially one and the same:


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Old 07-04-2010, 12:47 AM   #16
homebrewer_99's Avatar
Feb 2005
Atkinson (near the Quad Cities), IL
Posts: 17,792
Liked 132 Times on 99 Posts

Originally Posted by bovineblitz View Post
I did not realize Miller, Coors, Molson, and Pabst were essentially one and the same:

Talk about a monopoly...if you don't like one brand and drink another the same people are getting your money...
HB Bill

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Old 07-04-2010, 01:20 AM   #17
Apr 2010
Round Rock, TX
Posts: 205
Liked 6 Times on 5 Posts

Im hoping for a revolution of american beer, and giving my money to micro or craft breweries instead of BMC is what im going to do to help that happen. That and make my own, of course.

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