Now, I'm not a big coffee nerd/snob, so I just typically get whatever looks good. I like to try different kinds just for the hell of it, and not being a big coffee drinker, I don't go through it that quickly. Last week I saw a "Paul Newman" blend on sale and I like his philanthorpic style so why not? And holy beans, Batman, that stuff is GOOD. It really separated itself out from the usual varieties, at least for my unsophisticated palate. Like a punch in the tongue!